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May 2022 – Google Play Store Algorithm Update

In May 2022, Google started testing a new store front, and at the end of the month, rolled it out to the majority of the users. While we are analyzing a lot of data pointers – there are some things which have clearly changed. Now, Google hasn’t replicated...
How to Send FCM Token to Bigquery

How to Send FCM Token to Bigquery

To collect and active your customer data – we highly recommend using a CDP tool – like Segment, Rudderstack, Jitsu. However, there are times when developers don’t like to add SDKs or there are inherent platform level limitations. In such cases, you...
Improve Your App’s Visibility With Our Free ASO Tool

Improve Your App’s Visibility With Our Free ASO Tool

Ever since 2016, we noticed a lot of paid tools in the App Store Optimisation space, and while some metrics very good to track, we didn’t find tools that gave actionable intelligence. Furthermore, we wanted as many features as possible. Especially, we had an aim...

NGL App Launch Tool – Build Screenshots, App Website

App Store Optimization is for everyone. We always wanted to make it accessible for every developer to market their app. Many things – like keyword tracking, review monitoring, and building screenshots/app websites etc is cost prohibitive. Another problem is that...

NGL Slack Tool – For Instant Replies to Reviews

Why this tool?Delay in replies to app reviews – cause points of friction at multiple levels. It causes fiction in the user experience, and it adversely hits conversion rate. Imagine seeing an app with negative reviews – which are not replied to. But then,...