Google Will Double Down on Vitals Post November 2022

From November 2022, Google will start doubling down on reducing discovery for apps that cross bad behavior threshold for core web vitals. History of Android Vitals & It’s Impact Five years ago, we discovered Android vitals as one of the important ASO...
ETL PlayStore Data From Appvector to Airbyte

ETL PlayStore Data From Appvector to Airbyte

This connector helps you transfer the data from the Appvector ASO tool to your Data Warehouse.  Use Cases of PlayStore ETL Connector (Appvector) Do a singular analysis in your data warehouse. Get important scores such as MHR (Most helpful review section), to...

How we Lower Google UAC – Ad Costs

Google UAC cost per conversion primarily depends on the following: RatingConversion rateBidding While the developers have very limited control over rating; conversion rate can be improved by A/B testing. However, the biggest benefits come out of bidding adjustment. At...
Google Play Store Algorithm Update – May 2022 (Latest)

Google Play Store Algorithm Update – May 2022 (Latest)

In May 2022, Google started testing a new storefront, and at the end of the month, rolled it out to the majority of the users. While we are analyzing a lot of data pointers – there are some things that have clearly changed. Now, Google hasn’t replicated...
How to Send FCM Token to Bigquery

How to Send FCM Token to Bigquery

To collect and active your customer data – we highly recommend using a CDP tool – like Segment, Rudderstack, Jitsu. However, there are times when developers don’t like to add SDKs or there are inherent platform level limitations. In such cases, you...