Google Play Store Update – Reporting For Ads Traffic

Changes To Reporting For Ads Traffic Google will enhance its acquisition reporting for ad traffic as part of the new update. Installs from Google Ads campaigns will now be included in reporting for third-party referrals. Source : Google Play Console Previously, Google...
How to Design an App Icon for Google Play

How to Design an App Icon for Google Play

An app icon is the first and the most influential app element that a potential user will most likely notice about your app. It should be unique and stand out from the other apps in the search result. The app visitor might ignore it if it is too colorful with many...
Organic and Paid User Acquisition Strategies.

Organic and Paid User Acquisition Strategies.

User acquisition is one of the vital steps to make your app successful. You can boost your app’s user acquisition through paid and organic methods. So, understanding the difference between both methods will help you choose the right one for your app marketing. ...
Factors to Consider for App Competitor Analysis.

Factors to Consider for App Competitor Analysis.

The app market is expanding at an exponential rate. New apps keep entering, and the established ones are racing to the top charts. To maneuver the growing challenges and stay in a business, competitor analysis is vital.  If you are unsure about your competition...
Best Techniques to Reply to Google Play Reviews.

Best Techniques to Reply to Google Play Reviews.

How you reply to Google Play reviews impact how users consider your app. A potential user determines from the Google Play reviews and ratings whether they will install or bounce back to the App Store result page. Users typically prefer apps which...