Apple search Ad is a marketing channel that helps people discover your app. All your hard work has got you among the top-ranking apps in the app store. You have a praiseworthy user base, and the organic app traffic seems to be increasing. Congratulations on this...
App retention rate is a key indicator to understand why and when the users stop using your app. The app retention rate will measure the number of users who continue to use your app over a specific period. Key Indicators App Retention Rate Benchmarks Track the app...
In-app events are events that take place within the app after the user has downloaded your app. It is one of Apple’s robust user engagement features released in October 2021. Apple’s In-app events are time-based events that take place within iOS apps. Some...
App market is growing fast. Many new and established apps are racing to the top charts. So, before developing and launching your app, conducting a successful market analysis is essential to succeed in the app business. The insights you receive from the...
Paid app marketing is the most effective way to increase your app’s conversion rate. But if you have a smaller budget for user acquisition campaign, boosting your app installs through organic methods is the best. Focusing and improving your organic app installs...
