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Tips to create an effective ASO strategy. 

A proper ASO strategy needs an excellent benchmark to understand the app market and to discover the app’s growth potential. So, it is better to set the perspective ASO strategy suitable for your app’s competency and your competitor’s popularity. 

You need to know how to select your app’s competitors and the factors you need to study and address.

Factors to consider for choosing your app’s competitors.

Before launching your app in the app store, you need to devise an ASO strategy to optimize the search results and enhance app visibility. For crafting a successful ASO strategy studying the latest trends in competition is of prime importance. You need to consider the below crucial factors while choosing your competitors.

  • Type of product /service offered by your app.

The first important factor that needs to be considered is the app’s value and the service you are offering to your users. Next, study and understand the time, payment mode, in-app purchases, subscription plans, etc. The clearer the app offerings, the easier it is to identify your competitors.

  • Choose the app store platform.

Understand and choose who your competitors are in the Apple app store and Google Play. The competitors may vary depending on the app store you choose to launch your app. 

  • Understand your market.

The competition will differ depending on the regionss where your app has a presence. For instance, if your app is available also in France, it doesn’t make sense to choose a competitor available only in the US. 

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But it is good to learn the success stories of the top players in other markets to understand their keyword relevance, app themes, and ASO metrics

  • The popularity of the app.

It is essential to consider the scope and popularity of your app while choosing your competitor. 

Be realistic. Understand your app’s possibilities and the visibility in that particular category before setting a benchmark for your app. 

It is because what works for a successful and well-established competitor app will not work for a newcomer who is yet to gain popularity.

A step-by-step guide to choosing your competitor.

  1. Keyword search.

Identify and choose the most relevant keywords that define your app’s features and functionality. Now run a search with these keywords in the app store to identify your top competitors. You can also look for the competitors in the relevant category you want to rank for. 

  1. Monitor the competitor’s ASO.

Analyze and understand the popular keywords used by your competitors in the metadata fields and the search traffic that these keywords generate. You will discover the currently performing keywords  that can attract more app traffic.

  1. Track the app downloads and ratings

After you choose the competitors in your category and have a proper ASO strategy, the final step is to track the competitors’ downloads.  Also keep track of their growth, average rating, user reviews, and app update frequency. 

This steps will help you ascertain your app’s capacity to compete with trendsetters. The competitor’s KPIs will give you a fair picture of their strengths and size. 


Thorough research on the performance of your competitor’s app and the key metrics that make it a success will help you understand better the competition in the app market. 

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Choosing your competitor list and determining your app’s capacity thereby has become  easier. After you choose your competition, devise a proper ASO strategy to win the app market.

Here’s our guide to monitor aso .