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Tools, Insights, Checklists to power your app growth.

App Store On Page Optimization for iOS and Android Apps

App Store On Page Optimization for iOS and Android Apps

The image is interactive, i.e. clickable.A mobile application or app can help you earn revenue, increase brand awareness, and also provide the scope to engage with users. But, millions of other apps in the app stores are trying to do the same.  So, what can you do...

Retargeting Benefits: Boost Brand Awareness and Conversions

What is Retargeting in Digital Marketing? In any marketing campaign, in addition to targeting new customers, you also need to ensure your older customers keep coming back. And that is the basic purpose of retargeting. So, let’s delve deeper into what is ad retargeting...

Drive Traffic and Engagement: The Power of Android App Links

What is App Linking in Android? App linking in Android is a great tool that developers and companies use as a method of redirecting users to a desired HTTP page. Here, we delve into everything about such links and how using such an app link in description can be...

What are Ad Servers? Insights and Key Metrics Revealed

What is ad server, and the functioning mechanism of an ad server? Find our detailed explanation and comprehensive definition of ad server below.  Ad server meaning  An ad server functions as a technological infrastructure that centrally manages advertisements,...


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