AOV Calculator

Average order value, or AOV, is the average revenue generated each time a customer places an order. It helps ecommerce, marketplace, and subscription teams understand purchasing behavior.

AOV equals total revenue divided by the number of orders in the same period. For example, $50,000 in revenue from 1,000 orders gives an AOV of $50.

AOV shows how much revenue each order contributes before you acquire more traffic. Higher AOV can improve paid media efficiency, customer acquisition payback, and merchandising performance.

A good AOV depends on product category, price point, margin, and customer mix. Compare your AOV against historical performance, channel cohorts, and product bundles rather than relying on one universal benchmark.

Common AOV levers include bundles, free-shipping thresholds, upsells, cross-sells, subscriptions, volume discounts, and better product recommendations. Test each tactic against margin and conversion rate impact.

Use net revenue when you want a profitability-focused AOV, especially after discounts, refunds, and returns. Use gross revenue only when you need a top-line merchandising view.