Calculate the cost of acquiring new customers by dividing marketing expenses by the number of customers acquired.
Marketing Expenses (INR)
Customers Acquired
Find your true customer cost and spend smarter on growth.
Enter your total marketing spend and the number of new customers acquired during the same period. Include all campaign costs, ads, and promotional expenses for accurate results.
Click calculate to see your cost per customer instantly. Review your CAC value and compare it with past periods or industry benchmarks to assess campaign efficiency and spending patterns.
Make smarter marketing decisions with clear cost insights that improve budget planning and ROI tracking.
01
Set realistic marketing budgets based on actual acquisition costs. Allocate spending across channels effectively while keeping customer acquisition expenses aligned with your revenue goals and profitability.
02
Identify which marketing campaigns deliver the best return on investment. Compare CAC across different channels and time periods to spot inefficiencies, eliminate waste, and double down on what works best.
03
Know exactly when scaling paid campaigns makes financial sense. Avoid overspending on unprofitable channels by understanding your true customer acquisition costs before ramping up advertising budgets.
04
Present clear, data-backed acquisition metrics to investors and leadership teams. Show exactly how marketing dollars translate to new customers with concrete numbers that demonstrate campaign effectiveness and ROI.
Customer acquisition cost (CAC) measures how much you spend to gain one new customer. It helps you set realistic marketing budgets, evaluate campaign efficiency, and ensure customer acquisition remains profitable as you scale your business.
Divide your total marketing expenses by the number of new customers acquired during the same period. For example, if you spend ₹2,00,000 and gain 500 customers, your CAC is ₹400. Track this monthly or quarterly to spot trends and inefficiencies.
A healthy CAC should be 3x to 4x lower than your customer lifetime value. If your CLTV is ₹12,000, aim for CAC under ₹4,000. Compare against past periods and industry benchmarks to evaluate campaign performance and identify optimization opportunities.
Include all marketing and sales expenses—ad spend, salaries, commissions, tools, and agency fees. Comprehensive tracking gives accurate CAC numbers. Use this full picture to set realistic budgets and evaluate whether acquisition spending stays profitable.
Calculate CAC monthly for fast-moving campaigns or quarterly for strategic reviews. Monthly tracking spots trends quickly and lets you adjust spending in real time. Quarterly tracking provides broader context to evaluate marketing efficiency and performance.
Investors use CAC to evaluate business sustainability and growth potential. Low CAC relative to lifetime value signals efficient marketing and scalability. Show clear CAC trends alongside revenue metrics to prove you can acquire customers profitably at scale.
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