Measure the financial return of your email campaigns by comparing revenue to total email marketing costs.
Revenue from Emails ($)
Email Platform Cost ($)
Campaign Creation Cost ($)
List Management Cost ($)
Use this calculator to estimate the return generated by email campaigns and lifecycle programs.
Add revenue attributed to the campaign, flow, newsletter, or reporting period from your CRM, ecommerce platform, or analytics source.
Include platform fees, creative production, copywriting, design, testing, deliverability work, and team time for a realistic cost base.
Run the calculator to compare email-attributed return with total cost. Review the ROI percentage and the net value generated.
Compare ROI by campaign type, audience segment, automated flow, subject-line test, or send frequency to improve future email planning.
Connect email performance to revenue, cost, and owned-channel investment decisions.
01
Show how much revenue email produces after accounting for platform, creative, testing, and operational costs.
02
Compare ROI across lifecycle flows, newsletters, promotions, and audience segments to find where personalization improves return.
03
Use ROI impact to justify list hygiene, authentication, testing, and deliverability improvements that protect email revenue.
04
Use campaign ROI patterns to prioritize offers, creative, send cadence, and automated flows that produce stronger owned-channel growth.
Email marketing ROI measures the return generated by email campaigns compared with the cost of creating, sending, testing, and managing them.
Subtract email marketing costs from email-attributed revenue, divide by the costs, then multiply by 100. Use the same campaign or reporting period for both revenue and costs.
Enter revenue attributed to email through your ecommerce platform, CRM, analytics model, promo codes, or UTM reporting. For lifecycle programs, separate campaign revenue from automated flow revenue when possible.
Include email platform fees, creative and copywriting, design, segmentation, testing tools, deliverability work, list growth, and team time if you want a complete ROI calculation.
A good ROI depends on industry, list quality, product margin, sending frequency, and lifecycle maturity. Compare against past campaigns, automated flows, and other owned-channel investments.
Improve ROI through better segmentation, cleaner lists, stronger offers, lifecycle automation, deliverability monitoring, A/B testing, and more accurate attribution of email-driven revenue.
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