Assess the profitability of your pay-per-click campaigns by comparing ad revenue to total ad spend.
Revenue from PPC ($)
PPC Ad Spend ($)
Landing Page Cost ($)
Enter revenue attributed to the PPC campaign for the reporting period.
Enter PPC ad spend from platforms such as Google Ads, Microsoft Ads, or paid social.
Add landing page cost for campaign-specific design, copy, development, or testing work.
Review ROI, ROAS, and net profit together before increasing or cutting the campaign budget.
01
Connects media spend to actual profit instead of stopping at clicks or conversions.
02
Shows whether landing page investment is improving or diluting paid search returns.
03
Lets marketers compare campaigns using ROI, ROAS, and net profit in one view.
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Helps budget owners decide which PPC campaigns deserve more spend, testing, or cleanup.
PPC ROI measures profit from pay-per-click campaigns after campaign costs. This calculator compares PPC revenue with ad spend and landing page cost to show ROI, ROAS, and net profit.
Add PPC ad spend and landing page cost to get total cost, subtract that cost from PPC revenue, divide by total cost, and convert the result to a percentage.
ROAS compares revenue with ad spend only. PPC ROI is stricter because it accounts for profit after costs, including landing page cost in this calculator.
A good PPC ROI depends on margin, sales cycle, and acquisition goals. A positive ROI means the campaign is profitable after tracked costs, while a negative ROI means spend is exceeding revenue.
Yes when the page was built or maintained for the campaign. Including landing page cost gives a more realistic view of total campaign profitability than ad spend alone.
Usually ROAS will look stronger than ROI because it ignores some costs. If ROAS is weak, review conversion rate, CPC, average order value, and landing page performance before scaling spend.
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