Results

Traffic Growth

• Initial Traffic: 38K monthly clicks
• After 9 Months: 195K monthly clicks
• Achieved a 4x growth in organic traffic.
• Consistent increase in SWIFT code page traffic since inception.

What we did

• Page Creation
• Backend Development
• CMS and Content Management
• Front-End Development

Process

Wireframing and Page Structure:

NextLabs developed a structured approach to ensure seamless navigation and discoverability.

Landing Page:

• Featured dropdowns for Bank Name, City Name, and Country to help users filter relevant SWIFT codes.
• Allowed users to input a SWIFT code, redirecting them to the corresponding landing page if valid.

Intermediary Pages:

Users selecting filters were directed to specific pages.

• Bank Page – Displayed all SWIFT codes associated with a particular bank.
• City Page – Listed all SWIFT codes relevant to a specific city.
• Country Page – Showcased SWIFT codes for all banks in a given country.
• Combination Pages – Pages generated dynamically for specific Bank + City + Country queries.

 

• SEO-optimized pages were built for maximum discoverability, ensuring high relevance for search queries.

• A REST API was developed to:
  • Power the dropdown selections.
  • Validate SWIFT codes in real time.
  • Redirect users to the correct landing page upon entering a valid SWIFT code.

CMS and Content Management:

• WordPress was used as the content management system, with a custom infrastructure built to:
  • Support large-scale dynamic page generation.
  • Ensure easy updates and maintenance as new SWIFT codes were introduced.
  • Front-End Development:
  • The client’s design team finalized the page layout and styling based on wireframes provided by NextLabs.
  • Ensured a responsive, fast-loading, and seamless user experience across all devices.
  • infographic for 4x organic traffic

Conclusion

By leveraging data-driven SEO strategies, structured wireframing, robust backend systems, and seamless content management, NextLabs successfully executed a highly scalable and search-optimized solution. This initiative led to a significant increase in user engagement and a 4x growth in organic traffic, demonstrating the impact of intelligent SEO-driven content architecture.