Results
Traffic Growth
  • Initial Traffic: 38K monthly clicks
  • After 9 Months: 195K monthly clicks
  • Achieved a 4x growth in organic traffic.
  • Consistent increase in SWIFT code page traffic since inception.
What we did
  • Page Creation
  • Backend Development
  • CMS and Content Management
  • Front-End Development
Industry

Finance / SaaS

Region

Singapore

About Company

This platform offers an all-in-one financial solution for modern businesses, providing multi-currency accounts, expense management, and corporate cards. It enables seamless global payments with competitive FX rates and integrates with accounting software for efficient financial operations.

Process
Wireframing and Page Structure:

NextLabs developed a structured approach to ensure seamless navigation and discoverability.

Landing Page:
  • Featured dropdowns for Bank Name, City Name, and Country to help users filter relevant SWIFT codes.
  • Allowed users to input a SWIFT code, redirecting them to the corresponding landing page if valid.
Intermediary Pages:

Users selecting filters were directed to specific pages.

  • Bank Page – Displayed all SWIFT codes associated with a particular bank.
  • City Page – Listed all SWIFT codes relevant to a specific city.
  • Country Page – Showcased SWIFT codes for all banks in a given country.
  • Combination Pages – Pages generated dynamically for specific Bank + City + Country queries.

 

Implementation:
Page Creation:
  • SEO-optimized pages were built for maximum discoverability, ensuring high relevance for search queries.
Backend Development:
  • A REST API was developed to:
    • Power the dropdown selections.
    • Validate SWIFT codes in real time.
    • Redirect users to the correct landing page upon entering a valid SWIFT code.
CMS and Content Management:
  • WordPress was used as the content management system, with a custom infrastructure built to:
    • Support large-scale dynamic page generation.
    • Ensure easy updates and maintenance as new SWIFT codes were introduced.
    • Front-End Development:
    • The client’s design team finalized the page layout and styling based on wireframes provided by NextLabs.
    • Ensured a responsive, fast-loading, and seamless user experience across all devices.
    • infographic for 4x organic traffic
Front-End Development:
  • The client’s design team finalized the page layout and styling based on wireframes provided by NextLabs.
  • Ensured a responsive, fast-loading, and seamless user experience across all devices.

infographic

Conclusion

By leveraging data-driven SEO strategies, structured wireframing, robust backend systems, and seamless content management, NextLabs successfully executed a highly scalable and search-optimized solution. This initiative led to a significant increase in user engagement and a 4x growth in organic traffic, demonstrating the impact of intelligent SEO-driven content architecture.


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