Scale – In Numbers
- Total Keywords Analyzed: 500+
- Improved Keywords: 60%
- Top 10 Keywords Growth: 35%
- Keyword Ranking Shifts: Over 130 positions for some keywords
Industry
Financial Trading / Investments
Region
India, targeting active traders and investment professionals
About JM Pro
JM Pro is a cutting-edge financial trading platform that offers advanced investment tools, real-time stock market insights, and AI-powered analysis. Designed for both retail and institutional traders, the app provides a seamless experience for managing investments and executing trades.
How We Did It
- Keyword Optimization Strategy: Identified and integrated high-relevance, low-competition keywords specific to the trading and investment sector.
- App Metadata Enhancement: Optimized app title, descriptions, and keyword placements for improved ranking potential.
- Performance-Based Adjustments: Tracked keyword trends and iteratively refined keyword placements based on search patterns.
- Competitor Benchmarking: Analyzed competing financial trading apps to fine-tune ASO strategies and enhance search performance.
- User Engagement Improvements: Optimized app store assets and descriptions to boost conversion rates and user retention.
What We Learned or Built During the Stint with the Client Team
- The impact of strategic keyword placement on ranking visibility and organic traffic.
- Competitor-driven ASO adjustments significantly enhance app search performance.
- Continuous keyword performance tracking and iteration are crucial for sustained rankings.
- Developed a scalable ASO strategy tailored for financial trading applications.
- By implementing a structured ASO approach, JM Pro successfully enhanced its Play Store presence, leading to higher discoverability, improved keyword rankings, and increased organic user acquisition in the competitive financial trading market.
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