Case Study

Growth Snapshot

Option Chain - Achieved rank 1 from an initial unranked position.

F&O - Secured rank 1 on 02/20/2025.

Tools Used

ASO Keyword Research and Tracking

Content and Metadata Optimization

Competitor Benchmarking and Performance Analysis

Scale – In Numbers

Total Keywords Optimized: Over 500
Improved Keywords: 65%
Top 10 Keywords Growth: 40%
Ranking Changes: Significant shifts, including improvements of over 200 positions for some keywords.

Industry

Fintech / Investment

Region

India, with an expanding global reach

About Groww

Groww is a leading investment platform that simplifies stock trading, mutual fund investments, and personal finance management. The app provides seamless access to financial markets with intuitive tools designed for both novice and experienced investors.

Groww aimed to improve its Play Store rankings, increase organic visibility, and enhance user acquisition through data-driven App Store Optimization (ASO) strategies.

ASO Powered by Data & Tech. Beyond the Traditional Approach.

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