Scale – In Numbers

• Total Keywords Optimized: Over 500
• Improved Keywords: 65%
• Top 10 Keywords Growth: 40%
• Ranking Changes: Significant shifts, including improvements of over 200 positions for some keywords.

How We Did It

• Comprehensive Keyword Research: Identified high-value keywords that align with search intent.
• Metadata Optimization: Enhanced app title, description, and short description to maximize ranking potential.
• Visual Content Optimization: Improved app screenshots and promotional graphics for higher engagement.
• Performance-Based Iterations: Regularly tracked rankings and adjusted strategies accordingly.
• User-Centric Approach: Focused on aligning content with investor search behavior for better retention.

 

Results

• UPI: Improved ranking to position 12 by 06/28/2024.
• Fastag Recharge: Moved up to rank 12 on 02/07/2025.
• Virtual Trading App: Improved ranking to 18 on 08/10/2024.
• Increased keyword presence in the top 3, top 5, and top 10 search results, leading to higher user engagement.

 

What We Built and Learned During the Engagement with the Client Team

• The importance of strategic keyword placement in boosting organic search rankings.
• Competitive intelligence-driven optimizations provide a significant edge in ASO.
• Continuous refinement based on ranking fluctuations is crucial for sustained performance.
• Developed a scalable ASO strategy tailored to Groww’s growth objectives.
• Through a structured ASO approach, Groww successfully enhanced its Play Store discoverability and user acquisition, establishing a stronger foothold in the competitive fintech market.