NextGrowth Labs

Home

Services

Tools

Case Studies

Blog

Contact

NextGrowthLabs

NextGrowth Labs Private Limited

#27, Santosh Tower,
Second Floor, JP Nagar,
4th Phase, 4th Main 100ft Ring Road
Bangalore - 560078

Email:

[email protected]

Follow Us

Consulting

App Store Optimization

Mobile App Promotion

Search Engine Optimization

Paid Campaigns

Free App Analysis

Improve Pagespeed

Mobile & Web Analytics

SEO Site Audit

SEO Services in Bangalore

SEO Services in Mumbai

ASO Services in Bangalore

ASO Services in Mumbai

Free Tools

SEO Auditor

Sitemap Analyzer

App Rank Checker

SEO Content Assistant

iOS Keyword Search

Bulk Page Speed Assessment

Bulk iOS Keyword Rank Tracker

Html Editor

Website Rank Checker

Emi Calculator

Keyword Shuffle Tool

Multi Tool

Keyword Suggestion

Title & Meta Description

Keyword Density Tool

Internal Links Checker

Keyword Generator Tool

Web Mobile Friendly Checker

Website Technology Checker

Font Changer Tool

Word to HTML Converter

Robots.txt Generator

Rating Projection Calculator

JSON Editor

Cloud Data Warehouse Setup Cost Calculator

Web Page Crawler

Youtube Video Tag Extractor

Youtube Hashtag Generator

Youtube Video Title Extractor

Youtube Video Description Extractor

YouTube Channel Audit Tool

Redirect Checker

Robots.txt Generator

Password Generator

Robots.txt Tester

SERP Snippet Generator

Google Location Changer

Domain Age Checker

Word Counter

AI Tools

AI Text Humanizer Tool

AI Paragraph Rewriter

AI Rewording Tool

AI Summarizer Tool

AI Paraphrasing Tool

Sentence Rewriter Tool

Grammar Checker Tool

Paragraph Generator Tool

Hook Generator Tool

AI Content Detector

AI Conclusion Generator

Instagram Name Generator

YouTube Keyword Generator

YouTube Video Title Generator

YouTube Video Description

YouTube Video idea Generator

YouTube Channel Name Generator

YouTube Content Generator

SEO Title Generator

Meta Description Generator

Instagram Hashtag Generator

AI Slogan Generator

AI Acronym Generator

Our mission is to leverage technology and data science to maximize your app's organic users.

Google Premier Partner 2025

Contact Us

Privacy policy

Terms of service

©NextGrowthLabs 2026. All rights reserved.

Case Study

Contact Us
groww

Option Chain - Achieved rank 1 from an initial unranked position.

F&O - Secured rank 1 on 02/20/2025.

Tools Used

ASO Keyword Research and Tracking

ASO Keyword Research and Tracking

Content and Metadata Optimization

Content and Metadata Optimization

Competitor Benchmarking and Performance Analysis

Competitor Benchmarking and Performance Analysis

Scale – In Numbers
  • Total Keywords Optimized: Over 500
  • Improved Keywords: 65%
  • Top 10 Keywords Growth: 40%
  • Ranking Changes: Significant shifts, including improvements of over 200 positions for some keywords.
Industry

Fintech / Investment

Region

India, with an expanding global reach

About Groww

Groww is a leading investment platform that simplifies stock trading, mutual fund investments, and personal finance management. The app provides seamless access to financial markets with intuitive tools designed for both novice and experienced investors.

How We Did It
  • Comprehensive Keyword Research: Identified high-value keywords that align with search intent.
  • Metadata Optimization: Enhanced app title, description, and short description to maximize ranking potential.
  • Visual Content Optimization: Improved app screenshots and promotional graphics for higher engagement.
  • Performance-Based Iterations: Regularly tracked rankings and adjusted strategies accordingly.
  • User-Centric Approach: Focused on aligning content with investor search behavior for better retention.

 

Results
  • UPI: Improved ranking to position 12 by 06/28/2024.
  • Fastag Recharge: Moved up to rank 12 on 02/07/2025.
  • Virtual Trading App: Improved ranking to 18 on 08/10/2024.
  • Increased keyword presence in the top 3, top 5, and top 10 search results, leading to higher user engagement.

 

What We Built and Learned During the Engagement with the Client Team
  • The importance of strategic keyword placement in boosting organic search rankings.
  • Competitive intelligence-driven optimizations provide a significant edge in ASO.
  • Continuous refinement based on ranking fluctuations is crucial for sustained performance.
  • Developed a scalable ASO strategy tailored to Groww’s growth objectives.
  • Through a structured ASO approach, Groww successfully enhanced its Play Store discoverability and user acquisition, establishing a stronger foothold in the competitive fintech market.
ASO Powered by Data & Tech. Beyond the Traditional Approach.

Get in touch

Have a project in mind? Let's discuss how we can help your business grow.

Get in touch with Our Experts

Email us at : [email protected]

Reach Us

#27, Santosh Tower, Second Floor, JP Nagar, 4th Phase, 4th Main 100ft Ring Road, Bangalore - 560078