Optimized Duolingo's keyword strategy to improve app visibility, boost organic downloads, and increase user engagement across app stores.

How We Did It

• Data Analysis: Conducted an in-depth audit of keyword ranking data to identify performance trends, visibility gaps, and high-priority opportunities for ASO optimization.
• Strategy Formulation: Developed a tailored SEO and ASO strategy focused on high-intent, high-growth keywords to maximize discoverability and app ranking.
• Implementation: Executed on-page optimization and content refinement to align with user search behavior, keyword relevance, and app store algorithms.
• Monitoring & Iteration: Continuously monitored keyword rankings and user engagement metrics, leveraging insights to refine strategies and drive sustainable growth.

Results

• Achieved a 40%+ improvement in keyword rankings, significantly boosting search visibility across app stores.
• Increased organic search impressions and enhanced user engagement through targeted keyword optimization.
• Observed a notable uplift in app downloads, driven by better visibility for high-intent, high-potential search queries.

What We Built and Learned During the Engagement with the Client Team

• Developed a scalable framework for continuous keyword ranking optimization and visibility enhancement.
• Gained actionable insights into user search behavior, content preferences, and engagement patterns.
• Created SEO best-practice playbooks to support scalable growth in a highly competitive digital landscape.
• Built a replicable, data-driven strategy focused on long-term gains in organic search performance and ASO outcomes.