Result - Significant boost in Top 3, Top 5 & Top 10 keyword rankings
Impact - Higher app visibility and user engagement through ASO
Scale – In Numbers
- Total Keywords Analyzed: 500+
- Improved Keywords: 65%
- Top 10 Keywords Growth: 40%
- Keyword Ranking Shifts: Over 160 positions for some keywords
Industry
Organic Food / Dairy
Region
India, focusing on urban consumers seeking organic and chemical-free produce
About Akshayakalpa
Akshayakalpa is a pioneer in organic dairy and sustainable farming, offering chemical-free milk, fresh organic vegetables, and farm-to-table produce. The app connects consumers with fresh, organic, and sustainable food choices for a healthier lifestyle.
How We Did It
- Targeted Keyword Optimization: Identified and integrated high-volume, low-competition keywords specific to organic food and dairy.
- App Metadata Optimization: Improved app title, description, and keyword strategy to maximize ranking potential.
- Performance-Based Adjustments: Tracked rankings and iteratively refined keyword placements based on search trends.
- Competitive Benchmarking: Analyzed competitor positioning and aligned Akshayakalpa’s ASO strategy for higher visibility.
- Visual & Content Optimization: Enhanced app store visuals and descriptions for improved engagement and conversions.
What We Learned or Built During the Stint with the Client Team
- The importance of niche keyword targeting in a competitive organic food sector.
- Competitor-driven ASO strategies significantly enhance ranking outcomes.
- Continuous performance monitoring and optimization lead to sustained search ranking improvements.
- Developed a structured ASO framework tailored for the organic and sustainable food industry.
- By leveraging a strategic ASO approach, Akshayakalpa successfully enhanced its Play Store visibility, leading to higher user acquisition and improved organic search rankings in the competitive organic food market.
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