Scale – In Numbers

• Total Keywords Analyzed: 500+
• Improved Keywords: 65%
• Top 10 Keywords Growth: 40%
• Keyword Ranking Shifts: Over 160 positions for some keywords

 

How We Did It

• Targeted Keyword Optimization: Identified and integrated high-volume, low-competition keywords specific to organic food and dairy.
• App Metadata Optimization: Improved app title, description, and keyword strategy to maximize ranking potential.
• Performance-Based Adjustments: Tracked rankings and iteratively refined keyword placements based on search trends.
• Competitive Benchmarking: Analyzed competitor positioning and aligned Akshayakalpa’s ASO strategy for higher visibility.
• Visual & Content Optimization: Enhanced app store visuals and descriptions for improved engagement and conversions.

 

What We Learned or Built During the Stint with the Client Team

• The importance of niche keyword targeting in a competitive organic food sector.
• Competitor-driven ASO strategies significantly enhance ranking outcomes.
• Continuous performance monitoring and optimization lead to sustained search ranking improvements.
• Developed a structured ASO framework tailored for the organic and sustainable food industry.
• By leveraging a strategic ASO approach, Akshayakalpa successfully enhanced its Play Store visibility, leading to higher user acquisition and improved organic search rankings in the competitive organic food market.