Tools Used

Scale – In Numbers
  • Total Keywords Analyzed: 500+
  • Improved Keywords: 65%
  • Top 10 Keywords Growth: 40%
  • Keyword Ranking Shifts: Over 160 positions for some keywords

 

Industry

Organic Food / Dairy

Region

India, focusing on urban consumers seeking organic and chemical-free produce

About Akshayakalpa

Akshayakalpa is a pioneer in organic dairy and sustainable farming, offering chemical-free milk, fresh organic vegetables, and farm-to-table produce. The app connects consumers with fresh, organic, and sustainable food choices for a healthier lifestyle.

How We Did It
  • Targeted Keyword Optimization: Identified and integrated high-volume, low-competition keywords specific to organic food and dairy.
  • App Metadata Optimization: Improved app title, description, and keyword strategy to maximize ranking potential.
  • Performance-Based Adjustments: Tracked rankings and iteratively refined keyword placements based on search trends.
  • Competitive Benchmarking: Analyzed competitor positioning and aligned Akshayakalpa’s ASO strategy for higher visibility.
  • Visual & Content Optimization: Enhanced app store visuals and descriptions for improved engagement and conversions.

 

What We Learned or Built During the Stint with the Client Team
  • The importance of niche keyword targeting in a competitive organic food sector.
  • Competitor-driven ASO strategies significantly enhance ranking outcomes.
  • Continuous performance monitoring and optimization lead to sustained search ranking improvements.
  • Developed a structured ASO framework tailored for the organic and sustainable food industry.
  • By leveraging a strategic ASO approach, Akshayakalpa successfully enhanced its Play Store visibility, leading to higher user acquisition and improved organic search rankings in the competitive organic food market.

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