Scale – In Numbers:
- Identified top-performing and underperforming keywords to refine the overall ASO strategy.
- Prioritized high-intent keywords to improve visibility and maximize conversion potential.
Industry
Finance / Investment
Region
Primarily targeting India, with a focus on retail investors seeking simplified access to stocks, mutual funds, and ETFs.
About Finity
Finity is a digital investment platform designed to simplify access to stocks, direct mutual funds, and ETFs. It empowers users to make informed financial decisions through a seamless investing experience, intuitive interface, and advanced portfolio management tools.
How We Did It
- Keyword Research & Analysis: Identified high-volume, relevant keywords aligned with the app’s core offerings.
- Metadata Optimization: Enhanced the app title, short description, and long description using targeted keywords.
- Competitor Benchmarking: Analyzed keyword trends across competing apps to refine the ASO strategy.
- Performance Tracking & Iteration: Monitored keyword rankings and continuously refined strategies to sustain and improve visibility.
- Localized Optimization: Tailored keywords for the Indian market by leveraging regional search trends and user behavior insights.
Results
- 171 keywords were analyzed to track ranking performance.
- 34 keywords ranked in the Top 3, significantly boosting app discoverability.
- 48 keywords reached the Top 5, reinforcing sustained visibility.
- 58 keywords secured a spot in the Top 10, expanding organic reach.
- 117 keywords maintained stable positions, ensuring ongoing ranking consistency.
What We Learned or Built During the Stint with Client Team
- Identified high-performing keywords that drive organic visibility and adjusted ASO strategies accordingly.
- Developed an iterative ASO framework focused on sustained ranking improvements.
- Recognized the importance of keyword ranking stability in achieving long-term growth.
- Understood how metadata optimization and keyword intent alignment impact app discoverability.
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