Scale – In Numbers

Analysis based on over 100 keywords
Top 10 keywords improved by an average of 5 positions
A substantial increase in the percentage of keywords ranking in the top 10, correlating with higher organic reach

Industry

Media / Publishing

Region

Primarily focused on the Indian market with outreach to a global audience

About Hindustan Times

Hindustan Times is a leading news organization known for its comprehensive coverage of national and international events. The Hindustan Times News App (available on Google Play) offers users real-time news, in-depth analysis, and engaging multimedia content.

How We Did It

Conducted a thorough audit of historical keyword performance data to identify trends and gaps
Compared initial keyword rankings (start ranks) with their best-achieved positions to pinpoint improvement opportunities
Implemented targeted SEO strategies, including on-page optimizations and content enhancements for high-priority keywords
Continuously monitored performance and refined tactics based on data-driven insights and real-time analytics

Results

Achieved significant improvements in keyword ranking, with a higher proportion of keywords moving into top-ranking slabs (top 3, top 5, and top 10).
Recorded an average improvement of several ranking positions for high-impact keywords, which contributed to a noticeable increase in organic traffic and app downloads.

What We Built and Learned During the Engagement with the Client Team

Developed a robust framework for tracking keyword performance over time
Gained actionable insights that helped refine the content strategy and improve overall SEO performance
Built comprehensive dashboards that empowered stakeholders to visualize performance trends and measure the impact of strategic interventions

Case Study

Tools Used

Advanced SEO tracking and analytics tools

Data visualization platforms

Custom-built dashboards for real-time monitoring of ranking trends and performance

Scale – In Numbers

Analysis based on over 100 keywords
Top 10 keywords improved by an average of 5 positions
A substantial increase in the percentage of keywords ranking in the top 10, correlating with higher organic reach

Industry

Media / Publishing

Region

Primarily focused on the Indian market with outreach to a global audience

About Hindustan Times

How We Did It

Conducted a thorough audit of historical keyword performance data to identify trends and gaps
Compared initial keyword rankings (start ranks) with their best-achieved positions to pinpoint improvement opportunities
Implemented targeted SEO strategies, including on-page optimizations and content enhancements for high-priority keywords
Continuously monitored performance and refined tactics based on data-driven insights and real-time analytics

Results

Achieved significant improvements in keyword ranking, with a higher proportion of keywords moving into top-ranking slabs (top 3, top 5, and top 10).
Recorded an average improvement of several ranking positions for high-impact keywords, which contributed to a noticeable increase in organic traffic and app downloads.

What We Built and Learned During the Engagement with the Client Team

Developed a robust framework for tracking keyword performance over time
Gained actionable insights that helped refine the content strategy and improve overall SEO performance
Built comprehensive dashboards that empowered stakeholders to visualize performance trends and measure the impact of strategic interventions

ASO Powered by Data & Tech. Beyond the Traditional Approach.

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