Scale – In Numbers

• Total Keywords Analyzed: 500+
• Improved Keywords: 60%
• Top 10 Keywords Growth: 35%
• Keyword Ranking Shifts: Over 80 positions for some keywords

How We Did It

• Targeted Keyword Research: Identified high-impact, low-competition keywords aligned with investment and trading.
• App Metadata Optimization: Enhanced app title, subtitle, and descriptions for better keyword placement.
• Competitive Analysis: Benchmarked INDmoney against top-performing financial apps to identify gaps and opportunities.
• Regular Monitoring & Updates: Tracked keyword rankings and iterated ASO strategies for sustained growth.
• Visual Enhancement: Optimized app store images and descriptions for higher conversion rates.

 

Results

• IPO: Improved from rank 98 to 17 on 10/30/2024.
• Market: Moved up from rank 73 to 34 on 01/24/2025.
• IPO Share Market App: Advanced from rank 38 to 10 on 01/17/2025.
• Stock Screener: Achieved rank 10 from 26 on 01/08/2025.
• 0 Trading App: Improved ranking from 23 to 9 on 01/17/2025.
• Significant boost in the number of keywords ranking in the top 3, top 5, and top 10 positions, leading to increased visibility and engagement.

 

What We Learned or Built During the Stint with the Client Team

• Developed a data-driven ASO framework for long-term keyword growth.
• The importance of continuous rank monitoring and strategic adjustments to maintain competitiveness.
• Leveraged competitive insights to refine ASO strategies and improve search visibility.
• Understood the impact of optimizing long-tail keywords for organic search reach and user engagement.
• Through a structured and data-driven ASO approach, INDmoney successfully strengthened its Play Store rankings and user acquisition, driving higher engagement and organic growth in the competitive fintech market.