INDmoney improved its Play Store rankings and organic discoverability, while accelerating user acquisition through a targeted App Store Optimization (ASO) strategy.
How We Did It
- Targeted Keyword Research: Identified high-impact, low-competition keywords aligned with investment and trading domains.
- App Metadata Optimization: Refined the app title, subtitle, and descriptions to improve keyword placement and visibility.
- Competitive Analysis: Benchmarked INDmoney against top-performing financial apps to uncover keyword gaps and growth opportunities.
- Ongoing Monitoring & Iteration: Continuously tracked keyword rankings and refined ASO strategies to ensure sustained performance.
- Visual Asset Optimization: Enhanced app store creatives (screenshots and feature graphics) to improve conversion rates and user engagement.
Key Results
- IPO: Improved from rank 98 to 17 on 10/30/2024.
- Market: Moved from rank 73 to 34 on 01/24/2025.
- IPO Share Market App: Improved from rank 38 to 10 on 01/17/2025.
- Stock Screener: Achieved from rank 26 to 10 on 01/08/2025.
- 0 Trading App: Improved from rank 23 to 9 on 01/17/2025.
Achieved a significant boost in keyword rankings within the top 3, top 5, and top 10 positions — driving higher visibility, app engagement, and organic growth.
What We Learned or Built During the Stint with the Client Team
- Built a scalable, data-backed ASO framework to drive sustained keyword growth.
- Prioritized continuous rank tracking and agile adjustments to stay competitive in search results.
- Leveraged competitor benchmarking to refine ASO strategies and enhance visibility.
- Identified the value of long-tail keyword optimization for expanding organic reach and boosting engagement.
By applying a structured ASO strategy, INDmoney strengthened its Play Store rankings and improved user acquisition — resulting in higher organic growth in a competitive fintech landscape.
