Case Study

How We Did It

• Targeted Keyword Research: Identified high-impact, low-competition keywords aligned with investment and trading domains.
• App Metadata Optimization: Refined the app title, subtitle, and descriptions to improve keyword placement and visibility.
• Competitive Analysis: Benchmarked INDmoney against top-performing financial apps to uncover keyword gaps and growth opportunities.
• Ongoing Monitoring & Iteration: Continuously tracked keyword rankings and refined ASO strategies to ensure sustained performance.
• Visual Asset Optimization: Enhanced app store creatives (screenshots and feature graphics) to improve conversion rates and user engagement.

 

Results

• IPO: Improved from rank 98 to 17 on 10/30/2024.
• Market: Moved from rank 73 to 34 on 01/24/2025.
• IPO Share Market App: Improved from rank 38 to 10 on 01/17/2025.
• Stock Screener: Achieved from rank 26 to 10 on 01/08/2025.
• 0 Trading App: Improved from rank 23 to 9 on 01/17/2025.
• Achieved a significant boost in keyword rankings within the top 3, top 5, and top 10 positions — driving higher visibility, app engagement, and organic growth.

What We Learned or Built During the Stint with the Client Team

• Built a scalable, data-backed ASO framework to drive sustained keyword growth.
• Prioritized continuous rank tracking and agile adjustments to stay competitive in search results.
• Leveraged competitor benchmarking to refine ASO strategies and enhance visibility.
• Identified the value of long-tail keyword optimization for expanding organic reach and boosting engagement.
• By applying a structured ASO strategy, INDmoney strengthened its Play Store rankings and improved user acquisition — resulting in higher organic growth in a competitive fintech landscape.