Scale – In Numbers:
- Total Keywords Analyzed: 500+
- Improved Keywords: 60%
- Top 10 Keywords Growth: 35%
- Ranking Shifts: Keywords climbed as much as 120+ positions in some cases
Results:
- Option Trading: Jumped from rank 130 to 10 on 25 Jan 2025
- SIP Calculator: Moved from rank 124 to 20 on 22 Jul 2024
- NSE India: Climbed from rank 113 to 15 on 08 Nov 2024
- Mutual Funds: Reached rank 9 from 70 on 09 Aug 2024
- Trading Apps: Advanced from rank 69 to 9 on 16 Sep 2024
Industry
Fintech / Stock Trading
Region
India, with a focus on expanding into broader financial markets
About Kotak Neo
Kotak Neo is a advanced stock trading and investment platform developed by Kotak Securities. It offers a seamless trading experience, real-time market insights, and AI-powered strategies tailored to both novice and experienced traders.
How We Did It:
- Targeted Keyword Research: Identified high-impact, low-competition keywords aligned with trading and investment themes.
- Metadata Optimization: Refined app title, subtitle, and descriptions to improve keyword placement and relevance.
- Competitive Benchmarking: Analyzed top-performing financial apps to uncover strategic gaps and opportunities for Kotak Neo.
- Ongoing Performance Monitoring: Tracked keyword trends and iterated ASO strategies for sustained visibility growth.
- Creative Optimization: Enhanced app store visuals and messaging to improve conversion rates and user engagement.
What We Learned or Built During the Stint with the Client Team
- Established a data-driven ASO framework to support long-term keyword growth.
- Maintained continuous rank monitoring and implemented strategic adjustments to remain competitive.
- Leveraged competitor insights to refine ASO efforts and maintain an edge in the fintech market.
- Optimized long-tail keywords to improve organic reach and drive higher user engagement.
- By executing a structured and data-backed ASO strategy, Kotak Neo achieved significant improvements in keyword rankings—resulting in stronger discoverability and sustained organic user acquisition on the Play Store.
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Email us at : [email protected]
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4th Main 100ft Ring Road, Bangalore - 560078