Scale – In Numbers
  • Total Keywords Analyzed: 32
  • Keywords with Improved Rankings: 20
  • Keywords Maintained Stable Positions: 12
  • Top 3 Rankings Achieved: 16 keywords
  • Top 5 Rankings Achieved: 19 keywords
  • Top 10 Rankings Achieved: 24 keywords

 

Industry

Healthcare / Medicine Delivery

Region

India

About PharmEasy

PharmEasy is India’s leading online pharmacy and healthcare platform, offering medicine delivery, lab tests, and digital healthcare solutions. With a user-friendly app, it enables easy access to prescription medicines, diagnostic tests, and doctor consultations, ensuring healthcare is accessible from the comfort of home.

How We Did It
  • Keyword Research & Optimization: Identified high-intent healthcare-related keywords and optimized metadata accordingly.
  • Localized ASO Approach: Focused on regional search behavior, tailoring keywords to Indian users’ preferences.
  • Optimized Play Store Listing: Improved app title, description, and category-specific keywords for better search rankings.
  • Regular Performance Monitoring: Tracked keyword movements and iterated strategies based on ranking fluctuations.
    Engagement-Based Optimization: Encouraged positive user feedback and ratings to enhance app visibility.

 

What We Built and Learned During the Engagement with the Client Team
  • Healthcare Keywords Require Authority: Medical and healthcare-related keywords perform better with trust signals, such as ratings and certifications.
  • Localized Keyword Strategy Boosts Relevance: Focusing on region-specific searches improved visibility among target users.
  • Sustained ASO Efforts Yield Long-Term Growth: Regular keyword optimization is crucial for maintaining and improving rankings.
  • This ASO campaign successfully boosted PharmEasy’s Play Store rankings, securing higher positions for competitive healthcare-related keywords, resulting in better organic reach, increased user engagement, and higher retention.

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