Scale – In Numbers

• Total Keywords Analyzed: 500+
• Improved Keywords: 65%
• Top 10 Keywords Growth: 40%
• Keyword Ranking Shifts: Over 180 positions for some keywords

How We Did It

• Keyword Optimization Strategy: Identified and incorporated high-relevance, low-competition keywords specific to digital lending and financial services.
• App Metadata Enhancement: Optimized app title, descriptions, and keyword placements for improved ranking potential.
• Performance-Based Adjustments: Tracked keyword trends and iterated content strategies based on ranking insights.
• Competitor Benchmarking: Analyzed competing financial apps to fine-tune ASO strategies and enhance search performance.
• User Engagement Improvements: Optimized app store assets and descriptions to boost conversion rates and user retention.

What We Learned or Built During the Stint with the Client Team

• The impact of strategic keyword placement on ranking visibility and organic traffic.
• Competitor-driven ASO adjustments significantly enhance app search performance.
• Continuous keyword performance tracking and iteration are crucial for sustained rankings.
• Developed a scalable ASO strategy tailored for fintech applications in the digital lending space.
• By implementing a structured ASO approach, Planet by L&T successfully enhanced its Play Store presence, leading to higher discoverability, improved keyword rankings, and increased organic user acquisition in the competitive fintech market.