Scale – In Numbers
  • Analysis conducted on a dataset of over 500 keywords.
  • Significant ranking shifts observed, with top keywords reaching positions in the top 3, top 5, and top 10.
  • Improvement metrics indicate up to a 30% positive change in rankings.

 

Industry

Financial / Investment

Region

Focused on the Indian market

About StockEdge

StockEdge is a leading financial platform that empowers retail investors with real-time market data, comprehensive stock analysis, and actionable investment insights. The app, available on Google Play, is a trusted resource for investors seeking reliable market information and research tools.

How We Did It
  • Data Collection & Benchmarking: Aggregated historical keyword ranking data to determine baseline performance, identifying the starting positions and best achieved ranks.
  • Strategic Analysis: Evaluated improvements and declines across over 500 keywords to identify successful strategies and areas needing further optimization.
  • Targeted Optimization: Implemented focused on-page enhancements and content adjustments based on keyword performance insights.
  • Continuous Monitoring & Adaptation: Developed a robust dashboard for real-time tracking, allowing for dynamic strategy adjustments and performance improvements.

 

What We Built and Learned During the Engagement with the Client Team
  • Developed a proprietary keyword tracking framework that quickly identifies high-impact opportunities for ranking improvements.
  • Established best-practice SEO guidelines specifically tailored for the financial services industry.
    Gained valuable insights into the dynamics of keyword performance, enabling more effective digital marketing strategies.
  • Built a scalable, data-driven approach that empowered the client team to sustain long-term organic growth.
  • This case study not only reflects the impressive results achieved for StockEdge but also outlines a clear, systematic approach to SEO and keyword optimization that can be replicated for continued success.

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