UA to GA4 Migration: Ultimate Guide

UA to GA4 Migration: Ultimate Guide

If you are in SEO/ ASO space then you would have definitely heard that Google is updating Google Analytics from Universal Analytics (also known as GA3 or UA) to a new, upgraded version, Google Analytics 4 (GA4).  There are many differences between the Google...
Google Play Store Update – Reporting For Ads Traffic

Google Play Store Update – Reporting For Ads Traffic

Changes To Reporting For Ads Traffic Google will enhance its acquisition reporting for ad traffic as part of the new update. Installs from Google Ads campaigns will now be included in reporting for third-party referrals. Source : Google Play Console Previously, Google...