If you are in SEO/ ASO space then you would have definitely heard that Google is updating Google Analytics from Universal Analytics (also known as GA3 or UA) to a new, upgraded version, Google Analytics 4 (GA4). There are many differences between the Google...
Not setting the correct location option can cost fortune. Google’s default option can prove very expensive. In this case, over 60% of the budget was wasted as the campaign manager picked the default targeting option. In April 2023, as a part of our Data...
OLAP and OLTP are two different types of database management systems that serve different purposes. While OLTP is designed for transaction processing and real-time data management, OLAP is designed for data analysis and reporting. In this article, we will compare and...
As businesses continue to generate more data, it becomes increasingly important for companies to understand how they can use analytics to derive value from that information. Big Data is a hot topic these days and everyone seems to be asking how businesses can leverage...
Tracking website performance is crucial for any online business, and there are several tools available for this purpose. Two popular tools for this are Google Analytics and Looker Studio (formerly known as Data Studio). First one is a tool that provides insights into...
Changes To Reporting For Ads Traffic Google will enhance its acquisition reporting for ad traffic as part of the new update. Installs from Google Ads campaigns will now be included in reporting for third-party referrals. Source : Google Play Console Previously, Google...
