Google Play Store Update – Reporting For Ads Traffic

Changes To Reporting For Ads Traffic Google will enhance its acquisition reporting for ad traffic as part of the new update. Installs from Google Ads campaigns will now be included in reporting for third-party referrals. Source : Google Play Console Previously, Google...

Google Will Double Down on Vitals Post November 2022

From November 2022, Google will start doubling down on reducing discovery for apps that cross bad behavior threshold for core web vitals. History of Android Vitals & It’s Impact Five years ago, we discovered Android vitals as one of the important ASO...
How to Design an App Icon for Google Play

How to Design an App Icon for Google Play

An app icon is the first and the most influential app element that a potential user will most likely notice about your app. It should be unique and stand out from the other apps in the search result. The app visitor might ignore it if it is too colorful with many...
How to Appeal to Rate and Review Your App?

How to Appeal to Rate and Review Your App?

How the existing users’ rate and review your app influence potential subscriber’s influence regarding your app’s brand value and functionality. The more they rate and review your app, the more convincing it will be for potential users to download...
Organic and Paid User Acquisition Strategies.

Organic and Paid User Acquisition Strategies.

User acquisition is one of the vital steps to make your app successful. You can boost your app’s user acquisition through paid and organic methods. So, understanding the difference between both methods will help you choose the right one for your app marketing. ...
How to Conduct a Successful App Market Analysis?

How to Conduct a Successful App Market Analysis?

App market is growing fast.  Many new and established apps are racing to the top charts. So, before developing and launching your app, conducting a successful market analysis is essential to succeed in the app business.  The insights you receive from the...