by Praveen | Dec 9, 2023 | Glossary
Month-over-month meaning MOM growth, a ubiquitous metric across various company functions such as finance, product development, marketing, and sales, serves as a standard measure. MOM growth formula and month calculators enable seamless tracking of essential...
by Praveen | Dec 9, 2023 | Glossary
What is pay per view? CPV full form in digital marketing is cost-per-view. In short, cpv means the cost paid when a video ad is played. Typically, the viewer isn’t required to watch the entire video for the payment to be triggered—simply initiating the...
by Praveen | Dec 9, 2023 | Glossary
Mobile apps have become a significant part of our daily lives. This means that users are bound to be on their phones longer in a day than ever before. This also means that mobile marketers need to use every possible element to enhance user engagement. And one discreet...
by Praveen | Dec 8, 2023 | Glossary
Apps have undoubtedly become one of the most essential parts of everyone’s lives today. Be it to look up any information, keep track of your finances or health, or simply to stay in touch with others, different categories of mobile apps have become indispensable...
by Praveen | Dec 7, 2023 | Glossary
K-factor is a metric used by app developers to identify the virality of an app. It helps in measuring how many additional users each existing user brings to an app. So, without further ado, let’s understand the importance of the K-factor, how it is calculated and how...
by Praveen | Dec 7, 2023 | Glossary
Google Analytics is an invaluable tool that helps you grow your business and set goals that you can achieve. If you are new to this platform, you may need clarification on understanding what is a source and medium and what is not. You need to be familiar with the...
