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App Store Optimization is one of the effective ways for user acquisition and to enhance the app visibility in the app store. The most significant component of App store optimization is keyword optimization. You must identify and implement the right keywords to obtain the best out of the ASO strategy

Keyword optimization, also known as keyword research, is the process of researching, analyzing, and choosing the most relevant keywords to target that will drive traffic to your app. 

The app store algorithm looks for relevant keywords in the app names and descriptions to understand the app’s main feature and then matches it to the user searches. So, keyword optimization is a crucial step for a successful ASO strategy.

Steps to Find the Perfect Keywords.

Choosing the most relevant keywords for your ASO is an important process that begins with identifying potential keywords and tracking their performance.

Make a set of potential keywords. 

List the keywords that you think will match the user’s search query and suit your app’s features. Pick the relevant ones to be included in the app’s name and description. Also, look for the keywords used by your competitors that successfully bring the traffic. 

Drop the unpopular keywords.

Not all the relevant keywords can attract app traffic. Therefore, monitor the popularity score and the relevance of these keywords and remove the ones with a low popularity rank.

Find the performing keywords.

Find the keywords that you can compete for. The app store’s search algorithm decides the ranking primarily by the app’s downloads and ratings. 

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So look up the top results in the keywords from your list and choose the ones that meet your performance criteria.

Choose the best five keywords.

After filtering the keywords that do not come under the performing lot, choose the top five keywords and include them in your app’s metadata fields.

Monitor the performance.

Give enough time to monitor and study the performance of the implemented keywords. Then, look for the ones that drive app traffic and help you secure optimized search results.

Perfect tips for collecting relevant keywords.

  • Start collecting keywords; you can optimize up to 10 words but collect more. Consider the influencing factors like app category, target user, relevance and popularity, and competitor’s keywords while collecting relevant keywords.
  • Target the most popular keywords. You can do that by studying the keyword’s popularity score. It is a score that indicates the number of people using the keywords for search vs the other keywords in the app store.
  • Include the keywords that you can compete on. These right keywords can help you to secure a top place in the search results. Besides getting noticed by the app store algorithms, these keywords can help your app’s overall growth.
  • After implementing the top five most popular keywords in the app, monitor the performance and the impressions. Repeat this process of researching and using popular keywords in the app’s metadata for consistent growth.


App Store Optimization is significantly about keyword optimization. It is an influential way to gain organic app downloads

So, you must regularly monitor the keywords and their ranks and implement those that can directly influence the app’s growth and make the best ASO strategy. 

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Do check out our app store featured guide to get your apps featured on the app store.