Keyword Difficulty means evaluating the difficulty level of keywords to rank for the app store’s organic search results. Several factors, like the app’s category, content quality, and popularity influence a keyword’s difficulty.

While the keywords facilitate gaining more impressions,  keyword competition helps you understand the level of difficulty for your app to rank for these keywords. The key aspects that can tell you how difficult your keyword is:

  • Competition.
  • Keyword search volume.
  • App content quality.
  • Search intent of the potential user.
  • Backlinks in the app.
  • App’s brand presence.

Keyword search volume, which is the number of searches for a specific keyword for a given timeframe also plays a role in setting the keyword difficulty. The competitiveness and overall volume differ depending on the difficulty and relevance of your keywords.

Steps to set the keyword difficulty for your app.

Improving your keyword ranking is the first crucial step for your app’s growth. Keyword research and difficulty level can influence your keyword ranking. So, consider your current app ranking and the response of your target audience while deciding the keyword difficulty.

Start with keywords with low difficulty.

If you are new to the app store and have not yet ranked for keywords, start with lesser difficult keywords. Your app’s presence in the app store can influence the keyword ranking. To begin with, focus on ranking for relevant keywords. Gradually as your app gets more popular, you can aim to rank for difficult keywords.

Learn from your competitors.

Watch for keyword themes from your competitors. Monitor the performance of the keywords that are performing well for the same app category as yours. Learn from your successful competitors the difficult keywords that have search volume. Studying your competitor can help you learn what works and what doesn’t to achieve a high keyword ranking.

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Use tools to track keyword difficulty.

From a wide choice of tools and AI service providers for keyword suggestions, you can choose one to identify the keyword difficulty level for your app. These tools or apps can help you analyze, track and give suitable keyword recommendations.

Use combined keywords.

If you find it challenging to find single keywords with lower difficulty, you can try long-tail or combination keywords. It will become easy to reach your target audience and rank better using these keywords.

Decide between low or high difficulty keywords.

As a new player, starting with high-difficulty keywords will severely impact the app ranking and your ASO strategy. Your app’s popularity and the keyword difficulty do not match, so you rank low for these keywords. 

Every phrase or keyword used in the app’s metadata field can influence the app store algorithm. Therefore, use the keyword space wisely by adding keywords you can easily rank for.

Once your app begins to gain popularity and rank well with low difficulty keywords, you can move to slightly difficult keywords. 

Test and evaluate and begin the climb gradually. Gradually switch to more difficult keywords as the target audience begins to identify your app’s core value with these keywords. When you can sustain a high rank for these keywords, the app store shall give a booster for your ranking.

Conclusion.

Keyword difficulty influences your ASO strategy and user acquisition. It can help you understand how feasible your goal is to rank for the specific keywords. You can use this knowledge to enhance the search volume and app traffic. 

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Remember, do not blindly formulate the marketing plan based on a high keyword search volume. The keyword’s relevance to your potential user’s search query carries more weight in securing a high ranking.

Therefore, understand the significance and role of the keyword difficulty in scaling your app visibility. The most relevant keywords and flawless app content will surely drive you on the success path.