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The primary factors influencing Google UAC cost per conversion are as follows

  • Rating
  • Conversion rate
  • Bidding

While the developers have very limited control over rating; conversion rate can be improved by A/B testing.

However, the biggest benefits come out of bidding adjustment. At Next, based on the constant stream of ad data that we get via Google Ads, we forecast the spend on the 24th hour, and based on that make bidding adjustment.


Does Bidding Adjustment actually reduce the cost?

Bidding adjustments can reduce the cost/IAP

Cost/IAP – for two different products – reduced by 30%

Bidding Adjustments can also reduce CPI (Cost/Install). You can contact us for a pilot pricing of the same.

For better results, you can even use our SDK – because we get real time feed – it can help reduce the CPI by as much as 5% compared to the other methods.



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