Our Blog

Tools, Insights, Checklists to power your app growth.

NGL App Launch Tool – Build Screenshots, App Website

App Store Optimization is for everyone. We always wanted to make it accessible for every developer to market their app. Many things - like keyword tracking, review monitoring, and building screenshots/app websites etc is cost prohibitive. Another problem is that -...

NGL Slack Tool – For Instant Replies to Reviews

Why this tool?Delay in replies to app reviews - cause points of friction at multiple levels. It causes fiction in the user experience, and it adversely hits conversion rate. Imagine seeing an app with negative reviews - which are not replied to. But then, we may not...

App Rank Tracker – Add On

We made one of our internal keyword tracking tools public - with a free tier of 200 k/w (i.e. 100 each on Android & iOS) - No trials, no cap on # of apps. Here's why: keyword tracking tools have severe limitations - less generous free plans, standard daily...

Tracking User Level Interactions With BigQuery + Firebase

Sometimes, it's common to be in a place - where you don't get the best of the analytics tool. However, the conventional ratios just don't cut in. Ability to understand user-level interactions help you understand the point of friction. Tools Needed​ - Firebase Blaze...

Manager’s Guide to App Discovery Review & Audit

Any measurement that you make without any knowledge of the uncertainty is meaningless.Walter Lewin, MIT One of the key questions that we get asked is - what variables should we monitor and the frequency. I think that the...

Subscribe