When considering a preferred mobile application, most individuals tend to think about its app icon. Despite its tiny and simple nature, the significance of an app icon should not be overlooked.  

It serves as the initial impression for users in app store search results. Within a fraction of a second, individuals decide whether to explore further or download the app, all based on various patterns, images, and color combinations encapsulated in a graphic no larger than a postal stamp. 

How can you maximize impact within such a limited space? Let’s delve into the best practices of app icon design. 

What is app icon

An app icon is a visual representation encasing the essence of a mobile app. Serving as a digital face, it is a small, graphic symbol displayed on the user’s device screen, typically on the home screen or app menu.  

Despite its diminutive size, an app icon plays a pivotal role in user interaction, acting as the first point of contact between the user and the application. Through a combination of lines, symbols, colors, and shapes, an effective app icon communicates the app’s purpose, brand identity, and visual appeal, often in a split second.

In the vast expanse of app stores, an icon stands as the ambassador, attracting potential users and competing for attention amidst a sea of alternatives. Its design involves a delicate balance of creativity and functionality.  

A well-crafted appicon goes beyond mere aesthetics; it enhances discoverability, establishes brand recognition, and influences user decisions in the crowded digital marketplace. As an integral element of mobile user experience, the app icon is a gateway to the world within the application, making its design a critical aspect of successful app development. 

A mobile app icon and a brand logo serve distinct purposes in the digital landscape.  

The mobile icon app is a condensed visual representation specifically tailored for the app’s presence on users’ devices. It aims for instant recognition and differentiation in crowded app stores, emphasizing simplicity and relevance. 

On the other hand, a brand logo encompasses the broader identity of a company or product. It appears across various physical and digital platforms, embodying the brand’s essence.  

While it may influence the app icon’s design, a brand logo has a more extensive role in establishing a cohesive brand image. The logo carries the weight of the brand’s values, personality, and overall identity, serving as a recognizable symbol that transcends the confines of a mobile screen. 

Both elements play crucial roles, with the app icon focusing on immediate user engagement and the brand logo contributing to long-term brand recognition and identity. 

Mobile app icon design elements 

App icons are pivotal components of mobile applications, serving as the visual representation that users encounter on their device screens. Choosing icon designs involves a careful combination of elements to ensure effectiveness, recognition, and alignment with the app’s identity while you create app icon

  1. Simplicity: The best app icons are often straightforward, ensuring instant recognition and clarity on small screens. Unnecessary complexity can lead to visual clutter. 
  2. Icon shape and format: App icons are typically designed within a square format to maintain consistency across platforms. The size may vary, and icons need to be created in different resolutions to suit various devices and screen densities. 
  3. Color palette: Strategic use of colors is crucial. A well-chosen color palette attracts attention and conveys the app’s personality and brand identity. Consistency with the overall branding is essential. 
  4. Symbolism and imagery: Icons often incorporate symbols or images representing the app’s core functionality. These visual elements should be intuitive and easily associated with the app’s purpose. 
  5. Contrast: Effective use of contrast between different elements within the icon enhances visibility. This can involve contrasting colors, shapes, or the use of shadows. 
  6. Consistency with branding: App icons should align with the overall branding of the app or the company. Consistent use of logos, fonts, and colors helps reinforce brand recognition. 
  7. Adaptability: Icons should be adaptable to various screen sizes and resolutions, maintaining clarity and impact across a range of devices. 
  8. Keep minimalistic: Overcrowding an icon with excessive details or information can be counterproductive. Each element should have a purpose and contribute to the overall visual appeal. 
  9. Relevance: The elements chosen for the icon should directly relate to the app’s purpose or functionality, providing users with a clear understanding of what the app offers. 
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By carefully considering and balancing these elements, app designers can create icons that grab attention in crowded app stores and enhance the overall user experience and brand recognition. 

Mobile app icon sizes 

App icons function as visual cornerstones for mobile applications, showcasing themselves in app store listings and on home screens of devices. They adhere to a square format, ranging from a minimum mobile app icon size of 29 × 29 pixels to a maximum app icon sizes of 1024 × 1024 pixels.  

Beyond capturing users’ attention and helping distinguish your app, an app icon is crucial to conveying your app’s distinct features or primary functionality. It acts as a concise visual representation that communicates the essence of your application, encapsulating its USP. 

Also, while striving for a unique app icon design, it is essential to follow specific guidelines when designing and submitting it to various app stores. The Apple App Store and Google Play Store maintain distinct app icon sizes, necessitating careful adherence to developer guidelines during the asset creation process. 

In short, the iOS app icon size and icon size for android apps are different. 

1.Apple App Store 

Apple’s Human Interface Guidelines help craft iOS app icons that are compatible with different iOS ecosystem devices (refer to them for the most up-to-date specifications and recommendations related to app icon design). 

Your app icons should maintain optimal visual appeal across a range of devices, so consider the following dimensions. 

iOS app icon size 

  • The App Store – 1024 × 1024px @1x 
  • iPhone icon size – 180 × 180px @3x or 120 × 120px @2x   
  • iPad Pro – 167 × 167px @2x   
  • iPad and iPad Mini – 152 × 152px @2x  

Following the above-mentioned iOS icon sizes will make your app icon well-suited for diverse iOS devices, providing a consistent and engaging user experience. 

Fortunately, you just need to submit a single PNG file with dimensions of 1024 × 1024 pixels, and the platform will automatically adjust the iOS apps icon size to accommodate different devices and sub-menus. 

Apple provides supplementary guidelines for iOS app icon design. Emphasize simplicity, ensuring that your design is easily recognizable and serves as a central element in the user experience.  

Steer clear of intricate backgrounds, flatten the photo (eliminating transparency), and incorporate text only if it is integral to the brand identity. Additionally, refrain from including pictures, screenshots, or interface elements in the graphic.  

Following these recommendations ensures that an app icon for iOS aligns with Apple’s design principles, enhancing its effectiveness and user appeal. 

2.Google Play Store 

Google’s Material Design guidelines provide comprehensive suggestions for android app icon modeling. Consider the following key points. 

Android app icon size 

The ultimate size of an android app icon should be 512 × 512 pixels, i.e. Play Store icon size, with automatic scaling by the platform. 

  • Save the file in 32-bit size, PNG format. 
  • Ensure the color space is set to sRGB. 
  • Keep the file size under 1024 KB. 
  • The icon should be a square with unrounded corners; the platform will apply a mask after the file upload. 
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Utilize asset space (512 × 512 pixels) to the best possible extent for both the background and keylines, with the latter set at 384 × 384 pixels for placing logos, icons, or graphic elements.  

Refrain from incorporating a drop shadow into the design, as the platform will automatically apply it upon file upload. However, you can include shadows for graphic elements within the app icon’s border.  

Additionally, be cautious of integrating advertising/branding badges in the artwork, as they may not scale well. Following these guidelines ensures optimal utilization of the designated space and enhances the visual consistency of the mobile app icon

Best app icon design practices 

App icon design is critical to mobile application development, influencing user engagement and brand recognition. Consider the following best practices to create an effective icon for accessing an app. 

1.Simplicity is key 

Prioritize simplicity to ensure instant recognition and clarity, especially considering the limited space on mobile screens. 

2.Consistent branding 

Align the app icon with your brand identity, utilizing colors, symbols, and design elements that reflect your brand’s personality and values. 


Design the icon to be visually appealing across various screen sizes and resolutions. Submitting higher-resolution icons ensures a crisp appearance on a range of devices. 

4.Platform guidelines 

Adhere to the guidelines of the specific app store (e.g., Apple App Store or Google Play Store) to meet technical specifications and ensure compatibility. 

5.Avoid text overload 

If text is necessary, keep it minimal and legible. Complex fonts and excessive text can be challenging to read on small icons. 


Aim for an icon that stands out but is easily recognizable. Strive for uniqueness without sacrificing clarity. 

7.Avoid clutter 

Overcrowded designs are best avoided. Each element should contribute to the overall message without creating visual clutter. 

8.Test across backgrounds 

Consider how the icon appears on different backgrounds, ensuring visibility and contrast in various contexts. 

9.Avoid trendy elements 

While incorporating current design trends can be tempting, prioritize a timeless design that remains relevant over time. 

10.Regular updates 

Periodically evaluate and update your app icon to stay aligned with evolving design trends, platform guidelines, and any changes in your brand identity. 

By sticking to these best practices, your app icon can effectively capture attention, communicate the app’s purpose, and contribute to a positive user experience. 

A/B testing of mobile app icons

A/B testing, also known as split testing, is a method used to compare two versions of a webpage, app, or any other digital product to determine which one performs better. When it comes to app icons, A/B testing is a valuable approach to optimizing design elements and enhancing user engagement. 

How does A/B testing of mobile app icons work?

1.Objective definition 

Clearly define the goals of the A/B test. This could include increasing downloads, improving user retention, or enhancing click-through rates. 

2.Variable selection 

Identify specific design elements within the app icon that you want to test. This could involve color, imagery, text, or overall style variations. 

3.Creation of variations 

Develop two or more versions of the app icon, each incorporating a different design element. Ensure that the variations align with your test objectives. 

4.Randomized assignment 

Users are randomly assigned to see one of the variations when interacting with the app store or through other promotional channels. This ensures a fair comparison between the different designs. 

5.Data collection 

Collect relevant data metrics for each variation, such as download rates, conversion rates, or user engagement. This data is crucial for assessing the performance of each app icon. 

6.Analysis and comparison 

Analyze the collected data to compare the performance of each app icon variation. Identify which version yields better results in achieving the defined objectives. 

7.Statistical significance 

Ensure that the differences observed in the data are statistically significant. This helps confirm that the observed variations are not due to random chance. 

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8.Implementation of winning variation 

Once a statistically significant difference is identified, implement the winning variation as the official app icon. This optimized version is expected to improve the targeted metrics. 

9.Iterative testing 

A/B testing can be an ongoing process. As the app evolves, conduct additional tests to refine the app icon further based on user preferences and changing market trends. 

10.User feedback 

Consider collecting qualitative feedback from users regarding the app icon design to gain insights that quantitative metrics might not capture. 

A/B testing of app icons provides valuable insights into user preferences and can lead to data-driven decisions, ultimately leading to improved download rates, user retention, and a more successful app presence and performance in a competitive digital landscape.  

Mobile app icon rebranding 

If your existing app icon isn’t meeting expectations, fear not. Adapting to changing consumer trends and revamping app icons is a common practice for enduring and influential brands. 

As an illustration, the Google Play Store underwent a redesign that enhanced the app icon’s recognition, bringing it in line with the brand’s overall product suite. The recent update of the Instagram app icon exemplifies the concept of being “simple yet identifiable”. 

Conversely, Yubo’s rebranding effort succeeded in making its icon more distinctive without entirely severing ties with its previous design. 

1.Google Play Store app icon 

In July 2022, Google refreshed the app icon for its Google Play Store. The revised color scheme introduces more vibrancy, enhancing the icon’s visibility, and the elimination of the gradient imparts a modern aesthetic.  

This palette harmonizes with the creative direction embraced by the company across its various products, including Search, Assistant, Gmail, and Photos. The objective is to ensure a uniform brand experience, maintaining consistency across Google’s diverse range of offerings. 

2.Instagram app icon 

In 2016, Instagram unveiled a colorful app icon demonstrating a forward-thinking design approach. Despite its significant simplification compared to the previous version, the icon effectively conveys the app’s fundamental purpose. Vibrant colors were incorporated to make the graphic visually striking and, simultaneously, to symbolize the diverse and colorful community fostered by the platform. 

Instagram’s app icon has proven its enduring appeal. The 2022 update maintained the iconic design while intensifying the brightness of the background color, a deliberate strategy to enhance visibility. This adjustment aims to capture attention, acknowledging the reality that users typically contend with stuffed home screens flooded with plenty of app icons competing for their attention. 

3.Yubo app icon 

Yubo’s previous app icon featured a color scheme akin to its primary competitor, Snapchat. In the 2021 update, the company opted for a warmer yellow shade for easy distinguishing from its rival while ensuring a cohesive user experience. The introduction of black as a contrasting element to the original white-yellow palette enhances the icon’s visibility and memorability, instantly setting it apart. 

Note that a well-designed app icon enhances visibility, attracting users and improving discoverability. It contributes to a positive user experience, fostering trust and engagement. An influential icon becomes a visual ambassador, leaving a lasting impression and increasing the likelihood of user adoption, ultimately contributing to the app’s overall success and longevity. 

Need help with your mobile app icon?

Following mobile app icon drafting, trials, and testing, it’s time to launch your new app to the world. If you aim to increase your app engagement and achieve significant success, let NextGrowthLabs (NGL) assist you! 

The robust platform from NGL supports app developers like you in maximizing revenue and enhancing user interaction. Leveraging advanced analytics tools, tracking user behavior and preferences becomes simpler, enabling tailored app experiences that meet individual consumer needs.