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Mobile applications have become a ubiquitous part of our lives, and promoting them effectively is crucial for success in today’s highly competitive market. Here are some strategies to consider for promoting your mobile app.

Boosting Natural Discoverability with App Store Improvements

One of the primary ways to increase organic visibility is through App Store Optimization (ASO). ASO involves optimizing various attributes of your app page to make it more relevant to your target users, such as localizing screenshots and descriptions. You can hire an ASO agency or use DIY tools like Ahrefs to improve your organic visibility.

Leveraging Social Media Platforms

Promoting your mobile app on social media platforms like Facebook, Instagram, TikTok, and YouTube can also be an effective strategy. These platforms can result in significant user acquisition.

Using Product Launches

Product launch tools such as Product Hunt and BetaList can also help you promote your mobile app and generate initial traction.


Encouraging referrals from existing users can be an effective way to get more installs. You can incentivize users with rewards such as free trips or extended trial periods.

Marketing on Key Platforms

Advertising on major platforms like Google Ads, Facebook Ads, and TikTok Ads can also help you drive more installs. Running ads on other platforms like Twitter, Reddit, and LinkedIn can also improve organic visibility.

Partnering with Influencers and Celebrities

Partnering with influencers and celebrities to promote your app can also be an effective strategy. This can get you a good initial traction, and could be indispensable to promoting your mobile app.

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Affiliate Campaigns

Running affiliate campaigns and reaching out to publishers to get traffic from other platforms can also be a strategy to consider. These campaigns usually count as third-party referrals and may not impact organic visibility significantly but can help you get into the top charts.

Maximising the potential of these strategies, particularly ASO and paid acquisition, can be essential for getting more installs for your Android or iOS app. You can learn more about ASO on our website or through a free app audit.