Once users have been lured to your app, you need to assess whether they are engaging with it sufficiently. This is where the need for measuring sessions comes in. Let’s learn how you can do that.
Session definition is basically the time that your customer spends on your app after installing it. While it is crucial to attract potential customers to install your app, you must also make their experience worthwhile to ensure that they are engaging with it sufficiently. In the case of apps, this can be slightly tricky since your customers are likely to keep switching between apps. So, the duration for which your app has been in the foreground within a specific period can be used to consider the actual session, meaning it can give you an idea of how your customers are interacting with it.
Importance of Sessionization
The most obvious need for sessionization is to understand user behavior and engagement. You can dissect the user interactions into discrete sessions, which can then help you to get a more thorough understanding of user behavior. In turn, this can help them to create user-specific and curated content and campaigns in an effort to drive engagement and conversion rates. In this regard, there are quite a few metrics that can be used to measure sessions, depending on what you are looking for.
Different Sessions Metrics to Pay Attention To
When measuring sessions and effectiveness of your content, there are a few session-based metrics that can help you determine user interest.
- Session per User: Session per user determines how often a single user interacts with your app within a specified time frame. A higher session per user rate implies that your users keep coming back to the app, denoting positive feedback regarding your app.
- Average Session Time: While session per user determines how many times a user visits your app, the average session time metric measures how long the user spends on your app during each session. This is another positive metric, as it is a sign that your users find the app content compelling and interesting.
- Total Session Time: While the previous metric measures the average time spent on your app by each user, this final metric measures how long all your users collectively spend in each session. This can give insight into the peak hours of your apps sessions. This, in turn, can tell you the best session timing to launch campaigns for higher engagement.
Sessions Meanings in Different Contexts
The way sessions are utilized differs based on the kind of app you are dealing with. For instance, in the case of social media apps, sessions can help you determine how actively the users are engaging with the platform. This can also help you post ads and other campaigns to ensure better reach. Similarly, in the case of ecommerce apps, sessions can be used to send push notifications about abandoned carts or to convince the customers to purchase products they had been looking at.
Assessing user sessions is one of the most effective ways to understand what customers need and how to provide it to them. Accordingly, you can use data from user sessions, app usage data, and peak usage timings to promote your offerings to ensure better engagement and response from your users.