Calculate your Daily Active Users to Monthly Active Users ratio to measure product stickiness and engagement.
Daily Active Users (DAU)
Monthly Active Users (MAU)
Enter the number of daily active users for the selected day or average day.
Enter monthly active users for the matching monthly period.
Calculate the DAU/MAU ratio as a percentage.
Compare the result with product category benchmarks and recent engagement trends.
01
Shows whether users are returning often enough to form a product habit.
02
Helps product and growth teams compare engagement across segments or cohorts.
03
Adds context to MAU growth by showing whether activity frequency is improving.
04
Flags engagement quality issues before they become retention or churn problems.
DAU/MAU compares daily active users with monthly active users. It estimates how frequently the monthly user base returns on a typical day.
Divide daily active users by monthly active users, then convert the result to a percentage. For example, 2,000 DAU and 10,000 MAU equals a 20% DAU/MAU ratio.
A good ratio depends on product category. Messaging, social, and workflow products usually need higher DAU/MAU than occasional-use products such as travel or tax tools.
It shows engagement depth, not just user acquisition. A rising DAU/MAU ratio usually means more users are building a repeated habit with the product.
DAU/MAU measures activity frequency within a monthly audience. Retention rate measures how many users come back after a defined cohort period.
Yes. It can hide segment differences, seasonality, or inflated active-user definitions. Review it alongside retention, churn, cohort behavior, and acquisition source quality.
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