Someone deciding to look for a therapist has often been thinking about it for months. When they finally search, your practice should be easy to find, easy to understand and quietly reassuring.
They search for what they are living with, the kind of help they have read about, who they hope to talk to and whether their insurance will cover it. Each deserves a page written for them.
Your profile
Licensed therapist
Many clients begin on Psychology Today or on insurance-network platforms. Those profiles rank and convert well, so we keep them complete and current.
yourpractice.com/emdr-therapy
EMDR Therapy in Austin
What EMDR is, in plain words
Who it can help
What a first session is like
Fees and insurance
Where you can say more: how you work, who you work with, what a first session is like. It is the page people read twice before they write to you.
A Google Business Profile at your office address puts you in the map results for searches like “therapist near me”.
Google does not issue a Business Profile to online-only practices, so your website and directory profiles carry the load.
You can only see clients where you are licensed. A clear page for each state helps the right people find you.
Specialty pages are where therapist SEO is won. Three kinds matter most.
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Privacy first
Tracking scripts on pages where people book or describe what they are struggling with can pass sensitive information to third parties. HHS has issued guidance on online tracking for HIPAA-covered providers, and the FTC has acted against a mental health company for sharing client data with advertisers.
Measurement that counts enquiries, not people
No advertising pixels on intake or booking pages
Contact forms that go somewhere appropriate
We learn who you most want to help, how you work and where your clients come from now.
Specialty and location pages, directory profiles brought up to date, a site that loads quickly and reads warmly.
Steady additions over time, and a monthly note on enquiries and consultations booked.
Often, yes. Solo practices usually need a small number of clients each month, and a few well-written specialty pages plus a complete Business Profile can be enough. We size the work to the practice.
If clients do not visit you in person, you cannot have a Google Business Profile, but your website and directory profiles can still rank. If you see clients at an office, the profile should use that office address.
We draft from conversations with you, in your voice, and you approve every page. We do not publish clinical claims you have not reviewed.
Yes. Group practices need clinician pages, specialty pages that route to the right clinician, and location pages for each office.
We count enquiries and consultations booked, not who the person is or why they wrote. Analytics is configured to avoid collecting health information.
Tell us a little about your practice and who you most want to help. We will look at how you appear in search today and suggest a few gentle first steps.
