Scale – In Numbers
  • Total Keywords Analyzed: 500+
  • Improved Keywords: 65%
  • Top 10 Keywords Growth: 40%
  • Keyword Ranking Shifts: Over 190 positions for some keyword
Industry

Job Search / Career Growth

Region

India, targeting job seekers, freelancers, and professionals

About Apna

Apna is a leading job search and professional networking platform that connects job seekers with recruiters, providing career guidance, interview preparation resources, and upskilling opportunities. The app helps professionals find the right job opportunities while fostering a community-driven networking experience.

How We Did It
  • Keyword Optimization Strategy: Identified and integrated high-relevance, low-competition keywords specific to job search and career growth.
  • App Metadata Enhancement: Optimized app title, descriptions, and keyword placements for improved ranking potential.
  • Performance-Based Adjustments: Tracked keyword trends and iteratively refined keyword placements based on search patterns.
  • Competitor Benchmarking: Analyzed competing job search platforms to fine-tune ASO strategies and enhance search performance.
  • User Engagement Improvements: Optimized app store assets and descriptions to boost conversion rates and user retention.

 

What We Learned or Built During the Stint with the Client Team
  • The impact of strategic keyword placement on ranking visibility and organic traffic.
  • Competitor-driven ASO adjustments significantly enhance app search performance.
  • Continuous keyword performance tracking and iteration are crucial for sustained rankings.
  • Developed a scalable ASO strategy tailored for job search applications.
  • By implementing a structured ASO approach, Apna successfully enhanced its Play Store presence, leading to higher discoverability, improved keyword rankings, and increased organic user acquisition in the competitive job search market.

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