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Case Study

Growth Snapshot

Scale – In Numbers
  • Year-over-year installs grew by 27% across three key regions.
  • Conversion rate improved by 12%, leading to more engaged users.
  • 30-day retention increased by 8%, driven by high-quality organic installs.
  • Achieved a Top 20 ranking in the Sports Category in Russia.
  • Seven keywords ranked in the Top 5 in France.
  • Two high-priority keywords ranked in the Top 5, with six additional keywords ranking in the Top 20 globally
Industry

Sports / Gaming

Region

UK, Germany, Russia, France

About Company

A leading sports app dedicated to football fans worldwide, offering live football scores, real-time match updates, and video highlights. The platform provides a comprehensive, engaging, and user-friendly experience for football enthusiasts, helping them stay connected to their favourite teams and leagues across the globe.

Goal – to acquire users in key
European markets by enhancing
app store discoverability and
driving quality organic
installs.

ASO Powered by Data & Tech. Beyond the Traditional Approach.

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