How we did it

Strategic ASO Optimization for Key Markets

A region-specific App Store Optimization strategy was implemented to improve ranking, discoverability, and conversion.

Keyword Research and Localization

• Identified high-intent football-related keywords for each target region.
• Optimized app metadata, including the title, description, and keyword field, with localized terms to improve rankings.

A/B Testing for Store Listings

• Conducted creative testing for app icons, screenshots, and preview videos.
• Focused on visuals that resonated with football fans in each region, increasing conversion rates.

Leveraging In-App Engagement to Improve Retention

• Encouraged personalized notifications and match updates based on user preferences.
• Highlighted video highlights and live football scores to enhance engagement.
• Optimized the onboarding experience to improve user retention and session length.

Ranking Improvements and Visibility Growth

• Achieved a Top 20 ranking in the Sports Category in Russia, increasing app visibility.
• Ranked seven keywords in the Top 5 in France, improving organic reach.
• Secured Top 5 rankings for two key football-related search terms across target markets.
• Six additional keywords ranked in the Top 20, strengthening organic search presence.

Key Learnings and Takeaways

• Localized ASO strategies significantly impact keyword rankings and user acquisition.
• Optimized store visuals increase conversion rates and drive high-quality organic installs.
• High engagement through live scores and highlights enhances retention and user loyalty.

Conclusion