Scale – In Numbers

• 150 Keywords Analyzed from the dataset
• 70 Keywords Improved their ranking positions compared to the start rank
• Multiple keywords achieved top-tier positions, reinforcing the effectiveness of the strategy

How We Did It

• Conducted an in-depth analysis of historical keyword performance using a robust dataset.
• Mapped out ranking changes from the initial tracking date to the best achieved ranking for each keyword.
• Implemented targeted SEO strategies and on-page optimization based on identified performance gaps and trends.
• Continuously monitored performance metrics to refine strategies and ensure sustained ranking improvements

 

Results

• Achieved substantial improvements in keyword rankings, with numerous keywords reaching top-3, top-5, and top-10 positions.
• Recorded a notable increase in organic traffic, contributing to higher user engagement and conversion rates.
• Successfully identified and leveraged key performance insights to drive a sustained improvement in digital visibility.

 

What We Learned or Built During the Stint with the Client Team

• Developed a comprehensive framework for tracking and interpreting keyword performance over time.
• Gained critical insights into user search behavior and the dynamics of digital visibility in the financial services sector.
• Established best practices and data-driven strategies that can be replicated in future digital marketing campaigns, ensuring ongoing success in competitive markets
• This case study leverages the app details from Anand Rathi to provide a tailored narrative that aligns with the overall strategy and results observed