Scale – In Numbers

• Monitored over 150 keywords across various ranking slabs.
• Saw an average improvement of 12 ranking positions per keyword.
• Over 60 keywords reached the coveted top 10 ranking.

 

 

How We Did It

• Keyword Analysis: Conducted an in-depth analysis of historical ranking data to identify growth opportunities.
• Strategy Development: Implemented targeted SEO and app store optimization strategies based on data insights.
• Continuous Monitoring: Utilized real-time tracking and iterative adjustments to refine our approach.
• Cross-functional Collaboration: Worked closely with the Fynd team to integrate feedback and optimize user experience.

 

Results

• Achieved a 45% increase in top 10 keyword rankings.
• Realized a 35% boost in overall organic traffic.
• Significant uplift in user downloads and positive user reviews.

 

What We Learned or Built During the Stint with Client Team

• Developed a robust framework for tracking and interpreting keyword performance trends.
• Gained deep insights into market dynamics and user behavior, informing further strategic initiatives.
• Built a scalable process for ongoing SEO and app optimization that continues to drive measurable results.
• This comprehensive analysis and case study framework not only outlines the significant improvements in keyword rankings but also details the strategic steps taken to boost the performance of the Fynd Seller Platform.