Results

• 31 out of 55 keywords improved in ranking.
• 29 keywords achieved Rank #1, enhancing the app’s visibility for high-intent search terms.
• On average, it took 6 months to achieve Rank #1, indicating a steady growth in ASO performance.
• No keywords declined in ranking, showcasing a successful and sustainable ASO strategy.

How We Did It

• Keyword Research & Selection: Identified high-impact, relevant keywords for the agritech and farming niche.
• Metadata Optimization: Incorporated targeted keywords into the app title, short description, and long description.
• Localized ASO Strategies: Optimized for Hindi and regional languages to capture a larger user base.
• Monitoring & Iteration: Continuously tracked keyword movements and iterated on strategies based on performance.
• Competitor Benchmarking: Analyzed competing farming apps to refine keyword targeting and content optimization.
• User Engagement Improvements: Focused on improving ratings, reviews, and engagement to boost Play Store algorithm favorability.

 

What We Learned or Built During the Stint with Client Team

• Long-Term ASO Strategies Pay Off: Achieving Rank #1 took an average of 6 months, highlighting the need for sustained optimization efforts.
• Localized Keywords Work: Regional language keywords helped in reaching a broader audience.
• Continuous Iteration is Key: Keyword rankings improved significantly with regular monitoring and metadata adjustments.
• Ranking Stability Matters: No keywords declined in ranking, suggesting a well-executed and sustainable ASO approach.