Case Study

Growth Snapshot

Micro ATM App - Improved from rank 186 to 2

Micro ATM Bank - Achieved rank 1 from 124

Tools Used

ASO Keyword Research and Competitive Benchmarking

Metadata Optimization for Higher Keyword Relevance

Continuous Performance Monitoring and Rank Adjustments

Scale – In Numbers

Total Keywords Analyzed: 500+
Improved Keywords: 65%
Top 10 Keywords Growth: 40%
Keyword Ranking Shifts: Over 180 positions for some keywords

Industry

Digital / Financial Services

Region

India, targeting small business owners, retailers, and digital banking users

About Spice Money

Spice Money is a leading digital financial services platform that enables users to perform banking transactions, bill payments, and AEPS-based money transfers. It provides accessible financial solutions to individuals and businesses across India.

Spice Money Improved Play Store Rankings and User Acquisition with ASO Strategies for Digital Payments and Finance

ASO Powered by Data & Tech. Beyond the Traditional Approach.

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