Scale – In Numbers
  • Total Keywords Analyzed: 500+
  • Improved Keywords: 65%
  • Top 10 Keywords Growth: 40%
  • Keyword Ranking Shifts: Over 180 positions for some keywords
Industry

Digital / Financial Services

Region

India, targeting small business owners, retailers, and digital banking users

About Spice Money

Spice Money is a leading digital financial services platform that enables users to perform banking transactions, bill payments, and AEPS-based money transfers. It provides accessible financial solutions to individuals and businesses across India.

How We Did It
  • Keyword Optimization Strategy: Identified and integrated high-relevance, low-competition keywords specific to digital banking and payments.
  • App Metadata Enhancement: Optimized app title, descriptions, and keyword placements for improved ranking potential.
  • Performance-Based Adjustments: Tracked keyword trends and iteratively refined keyword placements based on search patterns.
  • Competitor Benchmarking: Analyzed competing fintech apps to fine-tune ASO strategies and enhance search performance.
  • User Engagement Improvements: Optimized app store assets and descriptions to boost conversion rates and user retention.

 

What We Learned or Built During the Stint with the Client Team
  • The impact of strategic keyword placement on ranking visibility and organic traffic.
  • Competitor-driven ASO adjustments significantly enhance app search performance.
  • Continuous keyword performance tracking and iteration are crucial for sustained rankings.
  • Developed a scalable ASO strategy tailored for fintech applications.
  • By implementing a structured ASO approach, Spice Money successfully enhanced its Play Store presence, leading to higher discoverability, improved keyword rankings, and increased organic user acquisition in the competitive digital financial services market.

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