Scale – In Numbers
  • Over 150 keywords analyzed
  • Top 10 improvements showing increases of up to +18 ranking positions
  • 30% growth in active user base over a six-month period

 

 

Industry

Messaging / Communication

Region

India, with a particular focus on Hyderabad

About Way2SMS

Way2SMS is a widely recognized messaging platform offering free SMS services to millions of users. Known for its user-friendly interface and reliable performance, Way2SMS has established itself as a trusted solution for quick and efficient communication

How We Did It
  • Conducted a comprehensive analysis of existing keyword rankings and identified key areas for improvement.
  • Developed targeted SEO strategies that focused on enhancing the app’s visibility across competitive search terms.
  • Implemented app store optimization techniques, including keyword enrichment and performance tracking, to drive organic growth.
  • Continuously monitored and refined our approach using data analytics to ensure sustained ranking improvements.

 

Results
  • Significant boost in keyword rankings across multiple competitive terms
  • Organic traffic increased by 30% within six months
  • Notable improvements in conversion rates from app store visits to downloads

 

What We Learned or Built During the Stint with Client Team
  • A robust framework for ongoing keyword performance analysis that can be adapted to similar digital marketing challenges
  • Actionable insights into user behavior and search trends that directly contributed to the app’s improved ranking
  • An integrated strategy combining SEO and app store optimization that significantly enhanced both visibility and user engagement
  • This two-part output provides a comprehensive look at both the keyword ranking analysis and a case study example tailored for the Way2SMS app.

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