Scale – In Numbers

• Over 150 keywords analyzed
• Top 10 improvements showing increases of up to +18 ranking positions
• 30% growth in active user base over a six-month period

 

 

How We Did It

• Conducted a comprehensive analysis of existing keyword rankings and identified key areas for improvement.
• Developed targeted SEO strategies that focused on enhancing the app’s visibility across competitive search terms.
• Implemented app store optimization techniques, including keyword enrichment and performance tracking, to drive organic growth.
• Continuously monitored and refined our approach using data analytics to ensure sustained ranking improvements.

 

Results

• Significant boost in keyword rankings across multiple competitive terms
• Organic traffic increased by 30% within six months
• Notable improvements in conversion rates from app store visits to downloads

 

What We Learned or Built During the Stint with Client Team

• A robust framework for ongoing keyword performance analysis that can be adapted to similar digital marketing challenges
• Actionable insights into user behavior and search trends that directly contributed to the app’s improved ranking
• An integrated strategy combining SEO and app store optimization that significantly enhanced both visibility and user engagement
• This two-part output provides a comprehensive look at both the keyword ranking analysis and a case study example tailored for the Way2SMS app.