Score how hard a keyword is to rank for, 0 to 100, from the pages already holding Google's page one.
Keyword difficulty
“keyword difficulty”
Very hard
out of 100
Page one is held by strong domains. Win a narrower variant first, then come back for this one.
The pages the score is read from, in rank order. Google, United States.
One number for how hard the keyword is to break into, placed on a scale from Easy to Very hard so you can compare keywords at a glance.
Every score comes with the URLs ranking on page one, in order, so you can open them and judge the competition yourself.
Each ranking page is tagged as a tool, guide, forum thread, video, reference or homepage, which tells you what kind of page Google rewards.
The mix of page types is summed up as what searchers want, so you build the format that can actually rank instead of guessing.
Difficulty tells you where effort will pay off before you write a word.
Talk to our SEO teamWhat the score means and how to use it.
Still have questions? Contact us→Keyword difficulty (KD) is an estimate of how hard it is to rank on Google's first page for a search term. It's usually a score from 0 to 100: the higher the number, the stronger the pages you need to outrank.
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