App Store Optimization

Since 2016, we've been leading the way in App Marketing. Many of the world's top brands have read these lines before reaching out to work with us. Search your app below and get instant insights.

Apps we've helped grow

Airtel
Alibaba Group
B612
Bajaj Finserv
BYJU'S Exam Prep
CoinMarketCap
CRED
Dream11
Dunzo
Edelweiss
ELSA
FanCode
Fectar
Fynd
Goibibo
Groww
HDFC
Housing.com
IDFC
ixigo
Josh
Kotak
Magicbricks
MakeMyTrip
Mint
Myntra
NoBroker
Nykaa
OYO
ShareChat
Simplilearn
Smallcase
Smood
Snapdeal
Tata 1mg
Ultrahuman
Urban Company
Yatra
Yes Bank
ZEE
ZET
Airtel
Alibaba Group
B612
Bajaj Finserv
BYJU'S Exam Prep
CoinMarketCap
CRED
Dream11
Dunzo
Edelweiss
ELSA
FanCode
Fectar
Fynd
Goibibo
Groww
HDFC
Housing.com
IDFC
ixigo
Josh
Kotak
Magicbricks
MakeMyTrip
Mint
Myntra
NoBroker
Nykaa
OYO
ShareChat
Simplilearn
Smallcase
Smood
Snapdeal
Tata 1mg
Ultrahuman
Urban Company
Yatra
Yes Bank
ZEE
ZET

Search Your App to
improve installs

01Meta Performance

Analyze your app title, short description, and long description lengths relative to platform best-practice limits. Get a color-coded score to see where to improve.

02MHR Score

Most Helpful Review Score measures how impactful the top reviews on your listing are. A higher MHR score means users see positive, helpful reviews first — boosting conversions.

03Review Overview

See the breakdown of your reviews by star rating. Understand the ratio of 1-star to 5-star reviews and identify anomalies that could signal fake or manipulated reviews.

04Installs & Rating

See your app's total install count, download range, and average rating in one view. Android shows exact install bands from Google Play; iOS shows ratings count as a proxy for reach — both with star rating.

05Listing Health

Check the health of your store listing: screenshots count, feature graphics, promotional video, and developer page. Know exactly which assets are missing.

01Meta Performance

Analyze your app title, short description, and long description lengths relative to platform best-practice limits. Get a color-coded score to see where to improve.

02MHR Score

Most Helpful Review Score measures how impactful the top reviews on your listing are. A higher MHR score means users see positive, helpful reviews first — boosting conversions.

03Review Overview

See the breakdown of your reviews by star rating. Understand the ratio of 1-star to 5-star reviews and identify anomalies that could signal fake or manipulated reviews.

04Installs & Rating

See your app's total install count, download range, and average rating in one view. Android shows exact install bands from Google Play; iOS shows ratings count as a proxy for reach — both with star rating.

05Listing Health

Check the health of your store listing: screenshots count, feature graphics, promotional video, and developer page. Know exactly which assets are missing.

Optimize Your App's Meta Performance

Analyze your app title, short description, and long description lengths relative to platform best-practice limits. Get a color-coded score to see where to improve.

Top Charts

Top Charts can offer valuable insights on different markets. This information will help you understand the context in which your app is evolving.

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Paid

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Grossing

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Read what our amazing clients say

Smallcase
Healthsy
Coverfox
Insanely Good by Swiggy
+50

Our partnership with NextGrowthLabs has been a game-changer for our ASO charter. We witnessed a 30-50% MoM growth in organic installs over a period of 5 months.

Our partnership with NextGrowthLabs has been a game-changer for our ASO charter. We witnessed a 30-50% MoM growth in organic installs over a period of 5 months. The team's flexibility and agility in adapting to our workflow have been nothing short of impressive. We honestly think of them as our extended team. Their hands-on approach and sharp insights have been instrumental in our success, making them a valuable asset to our marketing strategy.

SK

Sourav Kundu

General Manager, Marketing at Smallcase

Smallcase

Our Pricing

Choose the plan that fits your growth goals

Keyword based

Achieve desired ranking for your specified keywords

Pay only when your target keywords rank for the desired position.

Offerings:

Pay for targeted keywords.

Payout for top 1, 3, 5, and 8 achievements.

Rank your app in competitors' similar app sections.

Minimum 6-month plan.

Most Popular

Install based

Pay for the expansion of non-branded organic downloads by x%

ASO on autopilot. Get blueprint based on your download goals.

Offerings:

Pay for x% growth in non-brand organic downloads.

ASO campaigns typically break even in 12 months.

Available for apps with market share.

Minimum 6-month plan.

Revenue sharing

We drive revenue growth, and take a share of the increased revenue

We help your revenue grow and share revenue on the incremental revenue.

Offerings:

We grow your revenue and share in the incremental gains.

After app submission, we'll discuss baseline installs and revenue to check qualification.

Revenue share depends on app quality and current revenue per user.

5 Ways We Analyze Your App

Our platform gives you a 360° view of your app's store health across five key dimensions.

Meta Performance

Meta Performance

Analyze your app title, short description, and long description lengths relative to platform best-practice limits. Get a color-coded score to see where to improve.

MHR Score

MHR Score

Most Helpful Review Score measures how impactful the top reviews on your listing are. A higher MHR score means users see positive, helpful reviews first — boosting conversions.

Review Overview

Review Overview

See the breakdown of your reviews by star rating. Understand the ratio of 1-star to 5-star reviews and identify anomalies that could signal fake or manipulated reviews.

Installs & Rating

Installs & Rating

See your app's total install count, download range, and average star rating in one view. Android shows exact install bands; iOS surfaces ratings count as a reach proxy.

Listing Recommendations

Listing Recommendations

Check the health of your store listing: screenshots count, feature graphics, promotional video, and developer page. Know exactly which assets are missing.

Why we do it better

Reduce Cost on UAC Campaigns

UAC campaign costs are not fixed.

You only pay if we reduce the cost.

Fee is significantly lower than the cost reduction (x).

Factors affecting cost:

App ratings (yours and competitors')

Most Helpful Review Section

Number of bidding companies

Engagement and retention rates

How? Let's find out!
Marketing DashboardDashboard

A 360 Degree Focus on Your Acquisition Funnel

  • We work on all 7 areas of acquisition — click the chart to dive in.
  • There are well over 20 sub-properties that influence acquisition — e.g., logo, brand name, ratings.
  • At least 50 other properties are generally not covered — we work on the majority of them, behind the scenes.
  • Our proprietary technology enables you to rank on any keyword or get into the similar apps section.
  • Our app store optimization service stands out in a crowded market by delivering guaranteed results.

Tools built by Us

We have built some of the most premium ASO tools which help you in every step of tracking and analyzing your app growth.

Our Data & Processes

Our ASO Innovation Stack — that captures everything from the app stores.

Listing Intelligence

Listing Intelligence

Identify the keywords that your competitors are using. Keep a close eye on the changes they make.

Anomalies

Anomalies

About 5% of the total 1-star reviews tend to be semantic mismatches. And there's a way to fix it.

Ratings & MHR

Ratings & MHR

Get historical ranking context — based on the rating and MHR (Most Helpful Review Section) Score — developed by us.

Engagement and Open Count

Engagement and Open Count

Our app intelligence tells you the engagement time of your peers and helps you improve on it.

User Engagement

Dynamic App Engagement & Retention Insights

Understand when your users are most active and optimize your marketing campaigns and push notifications accordingly.

  • Identify peak engagement hours across all days of the week.
  • Align app store feature requests with high-traffic windows.
  • Time your review request prompts for maximum positive response.
  • Use engagement patterns to optimize UAC campaign scheduling.

Ready to Grow Your App?

Tell us about your app and let our experts build a custom growth strategy for you.

Talk to Our ASO Experts

Email us at: [email protected]

Visit Us

#27, Santosh Tower, Second Floor, JP Nagar, 4th Phase, Bangalore - 560078