Turn app discovery into customers who stay. NextGrowthLabs connects app store optimization, paid acquisition, creative testing, and measurement for Android and iOS apps in India and global markets.
Trusted by Leading Brands
Choose the workstreams your app needs. We connect organic discovery and paid media to activation, retention, and revenue, with a clear scope and shared reporting.
01
Research search demand, refine keywords and store metadata, localize listings, and review ratings to improve relevant discovery on Google Play and the App Store.
Explore app analysis
02
Plan campaign structure, creative assets, conversion events, and budget tests around qualified installs and valuable in-app actions.
Explore paid campaigns
03
Build keyword and competitor research into search acquisition. Review search terms, match types, bids, and downstream results to refine spend.
04
Test audiences, messages, and creative concepts against your app's acquisition goals. Evaluate conversion quality alongside install cost.
05
Develop hypotheses for screenshots, icons, preview videos, and ad creative. Prioritize tests by their potential impact and evaluate the evidence before scaling.
06
Review event tracking and attribution with your team. Connect spend, installs, activation, purchases, and revenue in reporting that explains where users drop off.
07
Analyze onboarding and user cohorts to find opportunities for re-engagement. Coordinate lifecycle experiments with your product and CRM teams.
08
Prioritize markets, audiences, store positioning, and launch channels. Adapt keywords and messaging to each market instead of relying on literal translation.
An inexpensive install is useful only when it leads to a valuable user. We agree on the conversion events and reporting windows that reflect your business model.
01
Relevant store visibility and qualified ad reach.
02
Store conversion rate and cost per install.
03
Registration, onboarding, or the first meaningful action.
04
Repeat usage and cohort retention over agreed periods.
05
Purchases, subscriptions, acquisition cost, and return on ad spend.
swiggy
“The team not only delivered on time but also met our expectations. Onboarding them helped us improve conversions. I appreciate their professionalism and delivery excellence, and highly recommend them.”
A
Abhinav Mathur
Insanely Good by Swiggy
fisdom
“We've been working with NextGrowthLabs for last 3 years. Throughout our relationship, they maintained clear communication and transparency. They'd proactively handle the project, kept me informed at every stage for any important update and came up with a solution. I highly recommend them.”
A
Abhilash Joseph
Senior Business Lead
A practical roadmap with agreed owners, measurement, and review points.
01
Review your app, store listings, competitors, markets, and existing campaign and conversion data.
02
Define priority audiences, channels, success measures, budget assumptions, and delivery scope.
03
Check conversion events, attribution, and reporting with your technical team before increasing spend.
04
Start the agreed campaigns, listing improvements, and creative tests with a documented baseline.
05
Use search terms, creative results, and user cohorts to refine targeting and the acquisition experience.
06
Report what changed, what worked, and the next experiments. Expand successful activity within agreed budgets.
Start with an app review or explore the data behind your acquisition strategy.
02
Search an app and explore the existing app analysis experience.
Explore app intelligence
03
Read the context, work, and outcomes behind our client engagements.
View case studies
Engagements can combine ASO, paid acquisition, creative and store testing, analytics, and retention analysis. The proposal defines the channels, deliverables, responsibilities, and review cadence for your app.
ASO focuses on discovery and conversion within app stores. Mobile app marketing also covers paid acquisition, campaign creative, activation, attribution, and retention. ASO is one part of the wider program.
Yes. We plan around the relevant store, markets, measurement setup, and available advertising channels. Channel eligibility and tracking requirements are reviewed before launch.
Yes. Market research, keyword localization, creative messaging, and budgets are tailored to your target countries and languages.
Fees depend on the channels, markets, creative requirements, and implementation scope. We separate agency fees from media spend and agree on the budget and deliverables before work begins.
Timing depends on the app's starting point, access, tracking readiness, budget, and test volume. We establish a baseline and milestones during onboarding. Installs, rankings, and revenue outcomes are not guaranteed.
Share your store URL, target markets, business model, current channels, and main growth goal. Account access and measurement requirements are agreed during onboarding.
We agree on metrics that fit your business, such as qualified installs, activation rate, acquisition cost, retention, purchases, subscriptions, and return on ad spend. Reporting distinguishes observed results from assumptions.
Share your Android or iOS app, target markets, and growth goal. Our team will review the opportunity and discuss a suitable scope.
Email us at : [email protected]
#27, Santosh Tower, Second Floor, JP Nagar, 4th Phase, 4th Main 100ft Ring Road, Bangalore - 560078
