The Growth Journal

280 Essays · Updated Oct 16, 2026

Insights & Playbooks

Growth insights for teams building search and app visibility.

Practical SEO, ASO, analytics, paid growth, and app marketing guidance from the NextGrowthLabs team - written for operators, not algorithms.

NextGrowthLabs growth insights

Field Notes

The Index

Latest Articles

The newest thinking across organic growth, app visibility, search behavior, and marketing operations.

171

Top Apps

Aug 22, 2025

22 min read

The Best Weather Apps for Accurate Forecasts in 2025

Find the best weather apps in 2025 for accurate local forecasts, real-time radar updates, and severe weather alerts on Android and iOS.

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Best Weather Apps

172

SEO

Aug 22, 2025

17 min read

Types of SEO Keywords: Short-Tail, Long-Tail & Intent

Learn about different SEO keyword types and how to use them effectively. Perfect for beginners aiming to boost their website's visibility.

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Types of keywords in SEO

173

ASO

Aug 21, 2025

8 min read

Guide to Apple’s Product Page Optimization

Boost app visibility with this guide to Apple's product page optimization and increase downloads effectively.

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Apple's PPO

174

ASO

Aug 20, 2025

4 min read

What is an App? Types of Apps and Examples

Discover what an app is and how to use it with this simple guide. Perfect for beginners looking to understand apps better.

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What is an App? Types of Apps and Examples

175

ASO

Aug 19, 2025

5 min read

Google Play Screenshot Sizes, Guidelines for Android apps

An app screenshot is one of the critical preview assets to showcase the look and feel of the app to the app visitor. It has to instantly convey the app’s

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Google Play Screenshot Sizes, Guidelines for Android apps

176

Glossary

Aug 18, 2025

6 min read

Understanding the Meaning of IDFA Advertising

Learn what IDFA advertising means, how Apple’s Identifier for Advertisers works, and why it matters for mobile marketing and user privacy.

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IDFA

177

ASO

Aug 15, 2025

5 min read

App Store Video Best Practices & App Preview Guidelines

App Store Video Best Practices & App Preview Guidelines that gives overview of your app's core features. Read on to learn more about!!

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App Preview video

178

Top Apps

Aug 12, 2025

16 min read

The Best Fashion, Shopping and Style Apps to Download

Best Fashion Online Shopping Apps on Playstore – Nearly half of the downloaded apps on my mobile are fashion apps and the ever-waiting shopping carts in

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Fashion Shopping Apps

179

SEO

Aug 12, 2025

18 min read

Your Guide to SEO Link Building Strategy

Master effective SEO link building strategies to boost rankings, drive targeted traffic, and improve domain authority. Learn proven techniques, tools, and outreach tips for sustainable results

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SEO Link building

180

Glossary

Aug 10, 2025

5 min read

Understanding Target Rating Points (TRP): A Complete Guide

Target Rating Points, or TRPs, have become a vital metric when it comes to any form of media nowadays. Effective monitoring of these metrics can let

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TRP