The Growth Journal
280 Essays · Updated Oct 16, 2026
Insights & Playbooks
Practical SEO, ASO, analytics, paid growth, and app marketing guidance from the NextGrowthLabs team - written for operators, not algorithms.
Field Notes
The Index
The newest thinking across organic growth, app visibility, search behavior, and marketing operations.
201
ASO
Jul 27, 2025
6 min read
Learn how to use app ranking analytics to identify performance gaps, improve visibility in app stores, and increase downloads with clear metrics and strategies.
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202
Glossary
Jul 26, 2025
7 min read
Learn about attribution models in digital marketing, how they work, and how to choose the right one to measure campaign performance and customer journeys effectively.
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203
ASO
Jul 24, 2025
7 min read
The process of improving your app on play store and Apple store is called as App Store optimisation. So in App Store optimisation, you optimise the
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204
ASO
Jul 24, 2025
6 min read
The App Store featured apps are getting more downloads and acquiring more users. You Want to know tips to get featured in the app store.
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205
Uncategorized
Jul 24, 2025
17 min read
Discover how Universal App Campaigns (UAC) can boost your app installs and engagement across Google platforms. Learn setup tips and best practices.
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206
Analytics
Jul 24, 2025
2 min read
How to Send FCM Token to BigQuery - for activating your customer data. Here's a simple guide for Android & iOS.
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207
ASO
Jul 23, 2025
6 min read
Learn how and where to add keywords in your Google Play app listing to improve visibility. Understand metadata fields, keyword strategies, and ranking factors.
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208
Glossary
Jul 23, 2025
6 min read
Learn what a Mobile Measurement Partner (MMP) is, how it tracks app performance, and why it's essential for optimizing your mobile marketing strategies.
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209
Top Apps
Jul 22, 2025
15 min read
Best Stock Market Apps India are very important for investing in your stocks. These Share Market Apps India are very easy to use. BSE, NSE.
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210
Top Apps
Jul 22, 2025
5 min read
Save time and money with our online grocery app. Get access to the best deals and the most cheapest grocery shopping in India
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