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Ranking high in the search engine results page (SERPs) is essential to increase your visibility, resulting in attracting more audience. So, let’s learn about the different search engine optimization SEO strategies that you can implement to increase the ranking of your site. 

SEO Best Practices to Increase Website Rank 

Follow these top SEO tips and tricks to increase your Google ranking factor:

  • Publish Relevant and Authoritative Content 

Creating quality and authentic content is essential for SEO success. It is crucial to focus on on-page SEO as it significantly impacts search engine rankings. Great content tailored to your target audience not only boosts site traffic but also enhances the authority and relevance of your website. 

You can create content related to your industry, products, and services to improve your rankings using keywords related to your business. There is no substitute for great content as it works wonders for SEO marketing. When curating web page content, you need to leverage your experience and expertise to your target audience. This will help your content stand out from everything else. Therefore, it helps people find out about products and services, thereby sending traffic to your site. 

Both expertise and experience impact credibility, increase user engagement, and foster long-term success. When you align your content page with the search engine’s goal of delivering high-quality and relevant information, it contributes to a strong online presence and improved SEO performance.

  • Optimize Page with Relevant Keywords 

Keywords play a critical role in your SEO strategy. Identify and focus on specific keyword phrases for each authoritative content on your website. Certain keywords receive more traffic than others. Your aim should be to target keywords with low competition but a high search volume to maximize your reach. 

You can select new keywords as it means that you are competing with fewer people. Seek out relevant terms and phrases that effectively convey the purpose of your website to Google. By prioritizing low-competition keywords, you can improve your search rankings and expand your audience reach. 

Search industry glossaries to find more relevant keywords. You can also focus on commercial intent keywords as these keywords are searched by people who want to make a purchase. To enhance your search engine page rankings for terms relevant to your business, it is essential to integrate these keywords into key areas such as your URLs, page titles, headings, as well as content. 

By including keywords in these locations, you signal relevant to search engines, increasing the likelihood of your site appearing in search results when users query those terms. However, you must steer clear of keyword stuffing, which is excessively unnaturally adding keywords throughout your pages. This practice can harm your SEO endeavors, potentially leading to penalties for your site. 

You can use relevant online tools to obtain relevant keywords. For instance, our Keyword Suggestion Tool helps you find more keywords from search engines as well as app stores. Our Free Bulk Website Rank Checker & Tracker provides insights and key metrics to a website’s search engine rankings. Based on your keyword and specific URL, you can also check competitor keywords and find more useful keywords. The Keyword Shuffle Tool also helps you to create long-tail keywords that can prove to be helpful and less competitive to rank for. 

  • Create A Link-Worthy Website

A content-rich, authoritative, and impartial webpage that provides valuable information on topics of interest is more likely to garner links from other sites, thereby enhancing your SEO. Enhance your site’s authority and credibility by incorporating relevant links within your content. Leverage internal linking to connect different pages together on your site. Instead of generic “click here” links, opt for descriptive anchor texts that reflect the destination’s name. 

Unlike “click here,” which offers minimal search engine value, a descriptive anchor text like “Trend Setting Fashion Collection” contains keywords that can boost SEO search rankings, benefitting both your site and the linked page. Utilizing descriptive links, therefore, improves SEO but also enhances the user experience.

  • Use Sitelinks

Sitelinks are essentially links to other pages or sections of a page that appear below some Google search results. Sitelinks significantly impact your click-through rates (CTR) as they help customers find easily what they are looking for with just a click. It helps in user navigation and helps you find information on a website quickly. 

To acquire a sitelink, you need to create a table of contents for your every post. Therefore, you need to create well-organized and clear headings and subheadings. For instance, you can add a table of contents with “jump links” to further enhance the navigation of your web page. Additionally, you can also regularly update your content and optimize for relevant keywords to increase your chances of earning sitelinks. 

  • Create Linkable Assets 
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Developing linkable assets is a vital aspect of enhancing your website’s SEO performance. Consider creating linkable assets like informative articles, comprehensive guides, or compelling multimedia content that naturally attracts inbound links from other websites. This further impacts your site’s authority as these assets naturally attract inbound links from other websites. 

When creating linkable assets, it is essential to focus on providing valuable and relevant content that addresses the needs and interests of your target audience. By offering insightful information or unique perspectives on relevant topics within your industry, you can encourage audience engagement and clicks. 

Ultimately, linkable assets serve as a foundation for organic link building, as other websites are more likely to reference and link to valuable content that enriches their offerings. Therefore, by consistently producing high-quality linkable assets, you can strengthen your website’s authority and visibility in search engine results, ultimately driving more traffic and potential customers to your site. 

  • Update Your Content Regularly

Regularly refreshing your content is crucial for maintaining relevance, as search engines prioritize updated information. Establish a schedule for content audits, such as every quarter, and make necessary revisions. Additionally, blogging with rich keyword content on your site can enhance your SEO search engine rankings. Interlink-related CMS webpages and blog posts to provide readers with comprehensive information on targeted topics. 

Remember that SEO is an ongoing process and requires continuous optimization to adapt to evolving trends and technologies. To ensure your site remains competitive, invest in ongoing SEO strategies and maintenance. You can do so by updating your older content to prevent stagnation and maintain topic relevance.

Methods for updating content include verifying alignment with search engine results pages (SERPs), updating statistics or data, adjusting publication dates, and fixing broken links. Refreshing content not only revitalizes older pieces but also demonstrates to search engines like Google your commitment to keeping your site current and informative. 

  • Improve Your Site Loading Speed

Enhancing your site’s loading speed is a critical part of SEO management. Slow-loading sites often lead to high bounce rates as visitors tend to navigate away rather than wait. Additionally, sluggish loading times impede search engine crawlers, resulting in fewer indexed pages. 

Improving site speed not only benefits SEO but also increases conversation rates. Research indicates that even a one-second enhancement in load time can amplify website conversions by 7%. You can utilize tools like Google’s PageSpeed Insights or our Page Speed Assessment tool to check how your web pages are performing. 

Based on the results, you can work on different elements to optimize your site. From unoptimized images to unused JavaScript, various elements can impact your page. Therefore, work on page speed metrics to improve SEO sites ranking.

  • Aim to Use Featured Snippets

Featured snippets are prominent search results that contain an instant answer to the user’s query. It can be either in the form of a paragraph, list, table, or video. These appear at the top of search engines, usually for question-based searches. 

Optimizing featured snippets will help users find information quickly and encourage them to click on your page. This step tells Google that your site is the most informative and relevant to users, which increases your SEO visibility and position in the SERPs overall. 

To optimize for featured snippets, you should ask questions as an H2 and immediately provide the answer. You can also use lists for steps and processes to make it easy for Google to pull the information. Be concise and direct in your answers to increase your chances of snippets, resulting in improved website SEO rank.

  • Make Use of Metadata

Your title tag, meta description, and meta tags constitute backend elements crucial for influencing your SEO performance. They aid search engines in comprehending the content of your page, leading to elevated rankings. 

Leveraging metadata assists search engines in associating your site with relevant searches. For instance, if your page pertains to gym equipment, incorporating the keyword “Gym equipment” into your meta description, meta tags, and meta title enables Google to understand the page’s subject matter. 

Keyword metadata, although seldom utilized for determining search engine rankings, can still be beneficial. By incorporating keyword phrases into your metadata, you can increase your chances of higher ranking. Include a diverse range of phrases, aiming for around 3 to 7 phrases, each consisting of 1 to 4 words. 

Another important metadata is the alt text, also known as alternative text. It serves as a descriptive attribute within HTML that appears when the original item, such as an image, cannot be displayed. Google relies on alt text to comprehend the context of images and the overall context of the page. Ensure all pages on your site possess updated meta data which is essential for positive SEO results and ranking higher. 

  • Focus on “Topic + Statistics” Keywords
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Many websites leverage a strategy to garner numerous backlinks effortlessly. They do so by focusing on specific keywords combined with statistics. For instance, health and wellness sites like “Nutritional Facts and Statistics.” To execute this strategy effectively, you can identify topics that commonly attract attention and are centered around statistics. 

You can create dedicated webpages that compile statistics from various reputable sources, optimizing the title tags, meta descriptions, and page content around the target keyword phrase. This approach is successful as it caters to a specific audience, mainly journalists and bloggers. By ranking for the “Topic + Statistics” keywords, you can attract backlinks from credible sources and increase your visibility. 

  • Optimize for Mobile and Technical SEO

With Google transitioning to a mobile-first index, it is vital to ensure your website is optimized for mobile search. Utilizing SEO tools Google’s Mobile-Friendly Test tool can assist in identifying URLs that lack mobile-friendly design. Considering that nearly 60% of online searches occur on mobile devices, adopting a responsive design is crucial to sustaining search rankings. 

The shift to a mobile-first index signifies that Google will assess pages primarily from a mobile user’s standpoint. It will deliver the most relevant results, applicable to both mobile and desktop searches. Consequently, websites not optimized for mobile may experience a decline in search rankings, even on desktop platforms. 

Apart from mobile SEO, technical SEO is equally important for your website. You can work with a proficient web development team to deliver a swift and smooth user experience characterized by intuitiveness and high performance. Technical SEO tactics like image compression, reducing HTTP requests, and enabling browser caching should be employed. 

You should also ensure a well-structured URL format that facilitates easy navigation for both users and search engines. Additionally, incorporate schema markup to augment rich snippets and enhance the discoverability of your content in search engine results. 

  • Try Content Collaborations

Collaborating with others can significantly amplify the reach of your content. When you solely publish content as a single author or company, your audience is inherently limited. However, by forming partnerships with other individuals or organizations, you can effectively extend the reach of your new content. 

With both parties promoting the shared content, the potential audience is effectively doubled. This not only increases the number of people exposed to your content but also elevates engagement metrics such as links and social media shares. Content partnerships are a powerful strategy to broaden your content’s visibility and impact across diverse audiences. 

  • Repurpose Content into Different Formats

Repurposing content into various formats can unlock a wealth of opportunities for content creators. Instead of constantly starting from scratch with every new piece of content, repurposing allows for the utilization of the existing materials into new and different SEO posts. 

For instance, converting a popular video into a blog post offers a streamlined approach. It significantly reduces the time and effort required compared to creating content from scratch. While the conversion process may require some time and effort, it proves to be exponentially faster than beginning with a blank page. 

This SEO solution can be used for all your existing assets. By repackaging your content into different formats, you can extend its reach and appeal to diverse audiences across different platforms. This leads to greater efficiency in content creation while maximizing the impact and value of your existing material. 

  •  Locate and Rectify Broken Links

Broken links on your website can lead to various issues, such as redirect loops, non-existent pages, or functional errors due to typos or other issues. To effectively address these issues, utilize SEO resources like Google’s Search Console. 

Simply navigate to the “Crawl” section, then click on “Crawl Errors,” followed by selecting “Not Found.” This tool enables you to identify all the broken links in your site. You can fix the internal issues by yourself. However, if there are external broken links, you reach out to respective website owners and either ask them to fix the issue or provide them with your content as a replacement. This latter is also a great way for you to get backlinks to your site. 

  • Acquire Backlinks

The quantity and caliber of links pointing to your website significantly influences its search engine ranking SEO results. To enhance your website’s position in search results, you need to garner relevant backlinks from authoritative websites. This practice conveys positive signals to Google, ultimately leading to improved rankings. 

It is imperative to emphasize that purchasing links is discouraged, as it goes against Google’s webmaster guidelines. It may adversely affect your search rankings as well. Therefore, you need to create valuable content on your website to attract links from other sites. 

You can compile a list of credible bloggers within your industry and engage with them to share your content or utilize it as a source in their posts. Due to this, cultivating relationships with influencers in your niche can also facilitate the acquisition of backlinks, positively influencing your SEO efforts. 

  • Use Useful Visuals and Optimize Them 
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Images enhance the visual quality of your content as they break up large chunks of text and allow readers to understand the written content better. It also makes it significantly easier to follow specific steps written on the blog. Moreover, visuals provide mini content assets that people can link to or share on their social media. It also helps your content to stand out from the competition, especially when you are using a hundred percent unique graphics. 

Enhancing your images with descriptive alt text conveys relevant signals to search engines. It helps in their understanding that the images on your webpage are relevant to user search queries. Alt text serves to describe images on your site, appearing when images cannot be rendered. 

Given that search crawlers solely interpret your site’s HTML code, the absence of alt text renders images incomprehensible to them. Therefore, this SEO technique of incorporating alt text facilitates search crawlers in comprehending your page’s content, potentially resulting in higher rankings in relevant search results. Apart from alt text, you also need to optimize the image file size and format for fast loading. 

Remember to make sure the images you use can be legally used in your content. The images also need to be mobile-friendly so they are in alignment with your mobile-friendly site. Also, try to limit the use of stock photos that have been used a lot on other sites. 

  • Develop Your Local SEO Strategy

If you are catering exclusively to a specific community or operating across multiple locations with distinct services, prioritizing local search optimization is essential. This is considered one of the significant ranking factors in SEO. Google’s primary objective is to provide users with the most pertinent results for their searches. Therefore, when users are seeking services or businesses in their vicinity, it is essential to ensure that your business appears within their geographic search. 

To achieve this, ensure your Google Business Profile is up-to-date and accurately reflects your service area. Providing comprehensive details about your business, including location, operating hours, services, products, and contact information, is crucial for informing potential customers about your offerings and establishing trust. 

  • Streamline Your Site Structure and Navigation

Enhancing your SEO efforts also involves refining the structure and navigation of your website. If users encounter difficulty in locating the desired information on your site, they are likely to quickly return to the search results. This behavior can result in increased bounce rates and diminished dwell times. This conveys unfavorable signals to search engines. 

Implementing a straightforward site structure facilitates seamless site search and navigation. It also helps search crawlers efficiently discover and index pages on your website. This is essential for elevating your visibility and ranking of your pages in the search results. 

  • Improve User Experience

Search engines prioritize displaying relevant and valuable information, rewarding websites that offer a positive user experience (UX). User experience consists of various elements, including usability, functionality, design, and more. To deliver an exceptional user experience, it is essential to ensure that your website not only has an appealing appearance but also operates optimally. 

A seamless UX contributes to extended dwell time, indicating to search engines that your page is relevant to search results. Users who spend more time exploring your site gain deeper insights into your business, products, and services. Therefore, one of the best SEO tips to sustain and elevate your rankings in search results is to combine outstanding designs as well as usability features into your website. 

  • Track SEO Metrics

Effective use of SEO requires continuous monitoring of your website and SEO efforts. You can use Google Analytics or other tools to perform consistent monitoring. Google Analytics 4, a complimentary tool provided by Google offers automated reporting on your SEO endeavors. Through user-friendly graphs and charts, you can effortlessly monitor metrics such as traffic, session, duration, conversions, and more. 

Furthermore, you have the flexibility to tailor your reports to focus on the specific metrics relevant to your objectives. Armed with this data, you can refine your campaigns and concentrate on the channels that drive the highest amount of traffic. 


Thus, there are numerous SEO parameters that you need to abide by in order for your website to rank higher in the search results. Consider the SEO advice listed in this article which can help you balance your on-page and off-page strategies. Along with these strategies, do not forget to monitor your SEO efforts and modify your content to earn higher rankings.