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Backlinks are a crucial part of search engine optimization (SEO). When used correctly, it helps your blog rank higher in search engines and increases its credibility. So, let’s understand how backlinks work and how you can get them. 

What are Backlinks?

Backlink refers to the links placed on external websites that direct traffic to your website. When it comes to SEO, backlinks serve as indications of credibility, similar to votes from other websites. The greater the number of high-quality backlinks your website garners, the more probable it is to achieve a higher ranking in search engine results. 

Importance of Backlinks

To enhance your position in Google search rankings, acquiring backlinks is crucial. Backlinks serve as external references from one website to another. Search engine crawlers track these links to assess the significance and relevance of a webpage in comparison to others online- a concept known as “link juice.”

The presence of authoritative websites linking to yours greatly enhances user experience and helps visitors to find relevant content. Consequently, search engines utilize this indicator of relevance when determining search result rankings. While some argue that the effectiveness of backlinks has waned, Google continues to rely on backlinks due to their reliability in assessing domain authority and expertise within specific industries. 

Beyond establishing authority, high-quality backlinks also drive referral traffic to your site, increasing the likelihood of conversions. Additionally, effective link-building efforts can foster valuable relationships with industry influencers and bloggers. 

It is important to note that prioritizing quality and relevance over quantity is essential. Linking websites should align with your industry, boast substantial traffic volume, and avoid unethical practices of gaining links. Maintaining these aspects will positively contribute to your online presence. 

What is the Difference between Dofollow and Nofollow Links?

Webmasters have the option to designate certain backlinks (or inbound links) as nofollow, indicating to Google that these links should not be considered when assessing the authority of other websites. This tag effectively instructs search engines to disregard the link, a measure implemented by Google to combat spammy link-building tactics like mass commenting with links to your domain. 

Additionally, there are other attributes, such as UGS (user-generated content) and sponsored content, which serve similar purposes. The UGS attribute denotes content generated by users, like comments, while the sponsored attribute indicates a paid link. Both function similarly to the nofollow attribute. 

However, it is important to note that these attributes merely guide search engines. While it is commonly believed that nofollow links carry no weight, this is not entirely accurate. Even unlinked mentions of your brand may contribute to your authority, meaning that nofollow backlinks can still have an impact. Google considers numerous factors in making these determinations. 

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What is the Difference between a Referring Domain and a Backlink?

A significant contrast exists between acquiring multiple backlinks from a single domain versus obtaining links from various domains. A diversified link profile encompassing numerous domains is preferable to a situation where numerous links originate from only a few domains. 

Having 10 links from 10 distinct domains holds greater value compared to acquiring 100 links from 2 domains. However, if each backlink directs to a different specific page, obtaining multiple links from a particular domain is acceptable.

What is the Need for Conducting Backlink Analysis?

Conducting a backlink analysis yields invaluable data that can profoundly impact your website’s performance and competitive edge. Delving into the intricacies of backlink profiles offers multifaceted insights, ranging from understanding your competitors’ strategies to scrutinizing your link ecosystem. By dissecting these backlink data points, you can unearth link-building opportunities, gain a competitive understanding of your competitors backlink acquisition methods, and pinpoint areas of improvement for your own website. 

A multitude of factors differentiate link profiles among competitors. It includes the quality of unique referring domains, the diversity of anchor texts, the distribution between dofollow and nofollow links, and the identification of potentially harmful backlinks, among others. This comprehensive examination allows you to discern critical nuances that can drive significant enhancements in your link-building endeavors. 

However, perhaps the most pivotal advantage of meticulous backlink analysis lies in the wealth of opportunities it unveils from your competitors’ websites. By scrutinizing their backlink profiles, you can uncover a treasure trove of untapped potential, providing invaluable insights into potential avenues for link acquisition and strategic growth.

How to Find Backlinks of a Website?

To conduct a thorough backlink analysis, you will need to leverage paid or free backlink checker tools. These tools provide insights into a website’s backlink profile, list of backlinks used by competitors, and more. Therefore, you get key metrics and data to help you assess its link authority and competitive landscape. You can find various features in these link building tools apart from finding backlinks. 

You can use it to analyze anchor texts as well as assess the quality of referring domains. By utilizing these backlinks monitoring tools, you can gain valuable insights into your website’s backlink profile and identify opportunities for optimization and improvement. 

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You can use Google Search Console to get backlinks reports. Follow the below steps in order to do so:

Step 1: Sign in to Google Search Console

Step 2: Select your website or the target URL

Step 3: On the left-hand side menu, click on “Links”

Step 4: Under “External links,” you will see “Top linking sites.” This will showcase the top domains linking back to your site.

How to Get Backlinks for Free?

If you want to focus on getting backlinks for free, follow these tips to increase your chances:

  • Assess Your Current Backlink Profile

If your website is relatively new, focus on attracting new backlinks. Once your site gains traction, review its existing backlinks. Look for opportunities to request additional backlinks from websites that have previously linked to your content. Send personalized outreach emails to relevant contacts, expressing appreciation for past links and proposing new link opportunities.

  • Seek Backlinks from Your Network

Tap into your network to request backlinks. Ensure that your requests are targeted and add value to the recipient. Avoid generic requests and focus on establishing mutually beneficial relationships. Utilize platforms like social media and alumni networks to expand your reach and increase your chances of securing backlinks. 

  • Reach Out to Industry Publication Websites

Identify niche industry publications and websites that are relevant to your business. Conduct targeted outreach to request backlinks or guest posting opportunities. Research potential platforms, engage with their content, and tailor your outreach message to demonstrate your expertise and value proposition. 

  • Repurpose Your Content

Maximize the impact of your content by repurposing it across different formats and platforms. Create complementary pieces of content, such as videos, presentations, or social media updates, to reach a wider audience and attract additional backlinks. Leverage content repurposing to amplify your message and increase your online visibility. 

  • Write Insightful Comments on Websites

Engage with relevant blogs and websites by leaving thoughtful and relevant comments. Often genuine contributions to ongoing discussions, they also demonstrate your expertise in the field. Take advantage of this opportunity to include your website URL in comment fields or within the body of your comments to earn backlinks. 

  • Secure Guest Podcast Appearance

Explore opportunities to appear as a guest on relevant podcasts within your industry. Research and identify podcasts that align with your expertise and target audience. Prepare engaging topics and pitch yourself as knowledgeable and valuable guests. Leverage podcast appearances to share insights, build credibility, as well as earn backlinks.

  • Utilize Your Social Media Profile
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Optimize your social media profiles to include your website URL and encourage backlinks from your social media posts and updates. Leverage your social media presence to drive traffic to your website and attract engagement. Encourage sharing and collaborating to expand your reach and generate additional backlinks. 

  • Convert Brand Mentions into Backlinks

Monitor online mentions of your brand and leverage them to earn backlinks. Set up alerts to track brand mentions and assess their potential for backlink opportunities. Reach out to website owners or authors of mentions to request backlinks to your website. Utilize brand mentions to enhance your online presence and increase the visibility of your website. 

  • Draw Inspiration from Competitors

Track backlink strategies of your competitors and identify potential opportunities for your business. Analyze backlinks profiles to discover relevant websites and publications. Focus on securing backlinks from websites where your competitors are listed as resources or featured as contributors. 

  • Capitalize on Broken Backlinks

Conduct broken link checking to identify broken backlinks on relevant websites and offer alternative resources or solutions. Reach out to website owners to suggest replacing broken links with relevant content from your website. Approach broken backlink opportunities tactfully and diplomatically to maximize your chances of success. 

  • Collaborate with Vendors

Produce content highlighting the products, services, or experiences provided by your favorite software, consultant, or vendors. Collaborate with vendors to create comprehensive reviews or testimonials that showcase their offerings. Incorporate relevant keywords and unique selling propositions to optimize your content for search visibility and backlink opportunities. 

  • Conduct Interviews with Industry Experts 

Host interviews with industry experts to create valuable content and earn backlinks. Research and invite relevant experts to participate in interviews on topics of mutual interest. Publish interview content on your website and promote it to attract backlinks and social shares. Leverage industry expert interviews to establish credibility and authority within your niche. 


Thus, backlinking is a key strategy that can help you gain more visitors to your website, and improve your site credibility and ranking. That is why it is essential to have a proper backlink strategy in place to level up your SEO efforts. Understand the different aspects of backlinks and follow the tips to secure backlink opportunities.