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Amazon is one of the largest ecommerce retailers in the world. So, if you are thinking about starting your own business this year or want to know which products sell the best, then you are in the right place. So, without further ado, let’s check out some of the Amazon search keywords and best-setting products!

Top 100 Trending Amazon Products Globally 

Here are the top searches in Amazon across the globe. 

Rank Amazon Keyword Amazon Search Volume
1 Nintendo Switch 3,150,000
2 Laptop 2,460,000
3 SSD 2,300,000
4 PS4 1,770,000
5 Kindle 1,740,000
6 AirPods 1,690,000
7 iPad 1,650,000
8 Tablet 1,440,000
9 Alexa 1,400,000
10 Headphones 1,380,000
11 iPhone 1,360,000
12 Lego 1,290,000
13 Switch 1,230,000
14 Fitbit 1,150,000
15 TV 1,120,000
16 Monitor 983,000
17 Apple Watch 74,000
18 Wireless Earbuds 844,000
19 iPhone 7 826,000
20 Fire Stick 817,000
21 Bluetooth Headphones 808,000
22 iPhone X 787,000
23 iPhone XR 738,000
24 iPhone 8 736,000
25 Micro SD Card 719,000
26 Gaming Chair 715,000
27 Echo Dot 706,000
28 Air Fryer 699,000
29 Mouse 695,000
30 Smart Watch 669,000
31 PS4 Controller 647,000
32 External Hard Drive 643,000
33 Water Bottle 641,000
34 Instant Pot 631,000
35 Roku 624,000
36 Keyboard 624,000
37 Chromebook 623,000
38 Echo 597,000
39 Gaming Mouse 596,000
40 Backpack 583,000
41 Earbuds 580,000
42 Shoes 577,000
43 Gaming PC 569,000
44 PlayStation 4 557,000
45 Wireless Mouse 552,000
46 Desk 552,000
47 Power Bank 551,000
48 Office Chair 550,000
49 Notebook 549,000
50 Xbox One 542,000
51 Printer 534,000
52 Earphones 532,000
53 Mouse Pad 531,000
54 Gaming Laptop 530,000
55 HDMI Cable 523,000
56 Wireless Headphones 523,000
57 Chromecast 521,000
58 Nintendo Switch Games 499,000
59 SD Card 495,000
60 Drone 495,000
61 Xbox One Controller 493,000
62 Books 487,000
63 PS4 Games 487,000
64 Camera 484,000
65 Ring Doorbell 477,000
66 iPad Pro 474,000
67 Laptops 467,000
68 Lego Star Wars 462,000
69 Weighted Blanket 457,000
70 Microwave 455,000
71 Bluetooth Earbuds 453,000
72 Blender 442,000
73 Coffee 441,000
74 Projector 441,000
75 Vans 440,000
76 Bluetooth Speakers 435,000
77 USB Hub 430,000
78 Fan 427,000
79 Gaming Headset 424,000
80 Ring 423,000
81 iPhone Charger 421,000
82 Headset 420,000
83 Kindle Fire 418,000
84 Watch 415,000
85 Macbook Pro 413,000
86 Xbox One X 409,000
87 Hydro Flask 407,000
88 Bluetooth Speaker 406,000
89 Dash Cam 404,000
90 CBD Oil 400,000
91 USB C Cable 395,000
92 Yoga Mat 394,000
93 Vacuum Cleaner 391,000
94 Mattress 382,000
95 Shower Curtain 382,000
96 Pop Socket 379,000
97 Smart TV 379,000
98 Protein Powder 378,000
99 Hard Drive 375,000
100 MP3 Player 374,000
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Therefore, most of the top searched Amazon items globally are tech products such as headphones, laptops, mouse and phones. This list also comprises many mainstream or everyday use products which essentially does not fall in the trending products list. 

Top Keyword Searches by Category in Amazon 

Now, let’s check out some of the most popular searches in different categories:

Product Category Products
Kitchen Appliance Air Fryer
Pet Product Dog Bed
Clothing/Apparel Women’s Tops
Footwear Crocs
Skin Care Product Sunscreen
Bag JanSport Backpack
Game Nintendo Switch Games
Electronics Laptop
Earbuds AirPods
Smartwatch Fitbit
Hair Care Product Hair Dryer
Medical Device Blood Pressure Monitor
Vitamin/Supplement Magnesium
Medicine  Zyrtec
Beverage Coffee
Laundry Product Tide Pods
Toy Lego
Doorbell Ring Doorbell
Streaming Device Fire Stick
Gift Cards Amazon Gift Card

Most Searched Items on Amazon India

Amazon, a leading eCommerce platform in India, ranks as the country’s most visited online marketplace. Sellers on Amazon can benefit from its extensive service provider network, facilitating sales, fulfillment, and post-sales support nationwide. 

The platform offers a wide range of products for online sellers. You can keep an eye on the “Amazon Bestsellers” section which is updated hourly with frequently purchased or trending items. This section categorizes products by department, allowing users to choose the most suitable category and product. 

It is advisable to monitor the best-selling category regularly, as seasonal or holiday-specific products may replace top sellers. For instance, during Diwali, items like lights and home furnishings may trend, whereas products like electronics and books maintain a consistent sales throughout the year. Keeping an eye on these trends can guide product selection for optimal sales and profitability. 

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Most Purchased Products on Amazon India

If you are wondering, what products sell the most in Amazon India, here is a detailed list of the categories along with some of the most popular products:

  1. Electronics

With a commanding 34% market share in India’s eCommerce landscape, electronics are the most search product on Amazon. This dynamic sector continuously introduces new products, including offerings from both renowned and private label brands, all experiencing robust demands. Some of the top 100 items on Amazon India in this category include:

  • Voice-controlled home electronics
  • Smartwatches
  • Headphones
  • Bluetooth speakers
  • Monitors
  • Wireless chargers
  • Power banks
  • Mobile and tablets
  • Fitness equipment
  1. Camera

One of the trending items on Amazon is cameras and related photography gears. Some of the popular products in this list are:

  • CCTV cameras
  • Camera stands
  • Baby monitoring cameras
  • Portable lights
  • Camera lenses
  • Telescopes
  • Binoculars
  1. Clothing and Jewelry 

Fashion products have some of the most searches and sales in this eCommerce platform. From traditional jewelry to contemporary pieces for men and women are experiencing a growing interest. Unique offerings are key in this category because of tough competition. Popular products include:

  • Fashion apparel for men and women
  • Sarees
  • Jewelry
  • Sportswear for men and women
  • Undergarments and swimwear
  1. Beauty and Personal Care Products

In response to a growing health-conscious and environmentally aware consumer base, beauty and personal care items witness surging popularity with some of the top most searches in this platform. This category encompassess a range of products, including:

  • Skin care creams and lotions
  • Makeup products
  • Body lotions and fragrances
  • Hair dryers
  • Bathing products and accessories
  1. Sports

The sports category consists of a wide variety of indoor and outdoor fitness products. Keyword optimization and staying abreast of the market trends are essential for success in this competitive sector, offering promising profit margins:

  • Outdoor and indoor sports gear
  • Fitness equipment
  • Apparel and accessories
  • Trendy workout gadgets and accessories
  1. Home Entertainment
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Amazon provides lucrative discounts on electronics and home entertainment systems, elevating a perpetual demand for these products. From music systems to amplifiers to projection screens, the allure of home entertainment continues to grow. Here are some of the most trending products on Amazon in this category:

  • Televisions
  • Speakers
  • Home theaters
  • AV receivers and amplifiers
  • Home theaters
  1. Home Office Furniture

Furniture remains a steadfast sought-after category. Amazon’s extensive selection of home office furniture caters to varied preferences, offering an array of options:

  • Chairs and workbenches
  • Desks and workstations
  • Tables
  • Cabinets and cupboards
  • Adjustable seats with PU lumbar pillows
  1. Fitness Equipment and Apparel

With a surge in self-care routines, the demand for fitness equipment and apparel continues to rise. As home workouts become increasingly popular, these products cater to personal fitness needs, suitable for various living spaces. Some of the most searched words in this category include:

  • Treadmills
  • Under desk elliptical cycle machines
  • Resistance bands
  • Jump ropes
  • Dumbbells
  • Exercise balls
  • Aerobic training machines
  • Exercise mats and gloves
  1. Cookery and Cutlery

Kitchen products and accessories remain high in demand on Amazon, catering to diverse culinary needs year-round. From cookbooks to utensils, search terms for Amazon kitchenware category are:

  • Celebrity cookbooks
  • Leading organic products
  • Dining table napkins
  • Theme-based cutlery
  • Edible cutlery
  1. Books

Despite the rise of ebooks, physical books retain their popularity on Amazon, attracting avid readers with a wide array of genres. Some of the popular genres that consistently rank among the top sellers include:

  • Self-help books
  • Romance novels
  • Mystery thrillers
  • Science fiction classics
  • Contemporary pulp fiction  


Thus, from the list of the most popular searches, you can get an idea of the products or categories that are the most popular on Amazon. The top-selling products on Amazon are ever-evolving, yet the emphasis on value and quality remains constant. So, if you are starting your seller journey in this eCommerce platform, you need to perform thorough research, conduct keyword optimization, and provide superior customer service to thrive in this competitive marketplace.