Google Analytics is an invaluable tool that helps you grow your business and set goals that you can achieve. If you are new to this platform, you may need clarification on understanding what is a source and medium and what is not. You need to be familiar with the technical terms in order to use it to its full potential. 

Let’s dive deeper into what is not considered a source in Google Analytics:

Significance of Utilizing Google Analytics

Google Analytics is one of the most popular analytic tools. It provides you with the necessary data that help you understand where your website traffic is coming from. It helps in evaluating and tracking a customer’s actions, experience, the device being used and much more. 

You can measure and use the data to elevate and improve your business. With the help of Google Analytics, you can identify new things about your target audience and eliminate any gap that can hinder your business growth. 

What is a Source in Google Analytics?

A source is a domain. It directs the visitor to a particular website. So, when a visitor clicks on your website from Google, it becomes your organic traffic and Google becomes your primary or direct source. In the case of a domain, referral traffic can come from various domains. And social traffic comes from social platforms. 

Sources are critical as they tell you where your traffic is coming from. This section of Google Analytics shows you inbound links, their different types and which sites are linking back to your website. These links are important when it comes to SEO as it is like a vote telling Google of your credibility in providing information to their searches.

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Google Analytics helps you to understand these different kinds of traffic by measuring and analysing the traffic. This data, in turn, can assist you in understanding if your marketing campaign is working. 

For instance, you are running a campaign on different social media platforms. After one or two months, you observe the amount of traffic coming from the social media platforms is not high. Here, you are analysing the source which is social media. Now, based on this data, you can make the necessary adjustments so that the campaign reflects positively on your business. 

What is Not Considered a “Source” in Google Analytics by Default?

Gaining links for high-authority websites can improve your website ranking. They play a crucial role in optimization. That’s why understanding your website traffic source provides you with an understanding of what you can do next. 

In this stage, you need to be aware of what are not considered sources in Google Analytics.

By default which of these is not considered a source in Google Analytics- social media, email or individual websites?

The answer is email. It is not considered a source by default as it is considered a medium. So, what is a medium? They are considered categories of sources which include organic search, web referrals, and cost-per-click paid search, among others.  

What is Not Considered a Default “Medium” In Google Analytics?

Now that you know the difference between a source and a medium, it’s also important to know what is not considered a default medium in Google Analytics.

Google is not considered a default medium in Google Analytics. It is considered a source, i.e., the origin of traffic. 

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Thus, Google Analytics is the best way to understand analytics in search engines and digital marketing. Use this platform to track your campaign and observe how people are visiting your page by identifying the sources and different types of mediums.