NGL App Launch Tool – Build Screenshots, App Website

App Store Optimization is for everyone. We always wanted to make it accessible for every developer to market their app. Many things – like keyword tracking, review monitoring, and building screenshots/app websites etc is cost prohibitive. Another problem is that...

NGL Slack Tool – For Instant Replies to Reviews

Why this tool?Delay in replies to app reviews – cause points of friction at multiple levels. It causes fiction in the user experience, and it adversely hits conversion rate. Imagine seeing an app with negative reviews – which are not replied to. But then,...

App Rank Tracker – Add On

We made one of our internal keyword tracking tools public – with a free tier of 200 k/w (i.e. 100 each on Android & iOS) – No trials, no cap on # of apps. Here’s why: keyword tracking tools have severe limitations – less generous free...

Tracking User Level Interactions With BigQuery + Firebase

Sometimes, it’s common to be in a place – where you don’t get the best of the analytics tool. However, the conventional ratios just don’t cut in. Ability to understand user-level interactions help you understand the point of friction. Tools...

Manager’s Guide to App Discovery Review & Audit

Any measurement that you make without any knowledge of the uncertainty is meaningless.Walter L One of the key questions that we get asked is – what variables should we monitor and how often? With different sources of data, it’s common to run into...